Creaky voice in commercials: a study of functions of vocal fry in audio-visual presentation of a brand.

• Thesis title in Czech: Třepená fonace v reklamách: studie funkcí třepené fonace v audiovizuální prezentaci značky.
• Thesis title in English: Creaky voice in commercials: a study of functions of vocal fry in audio-visual presentation of a brand.
• Key words: třepená fonace|chraptivá fonace|laryngealizace|komunikativní funkce|F0|HNR|H1-H2|antimodus
• English key words: creaky voice|vocal fry|laryngealization|communicative functions|F0|HNR|H1-H2|antimode
• Academic year of topic announcement: 2017/2018
• Thesis type: diploma thesis
• Thesis language: angličtina
• Department: Department of the English Language and ELT Methodology (21-UAJD)
• Supervisor: doc. Mgr. Michaela Hejná, Ph.D.
• Author: hidden - assigned and confirmed by the Study Dept.
• Date of registration: 26.02.2018
• Date of assignment: 26.02.2018
• Administrator's approval: not processed yet
• Confirmed by Study dept. on: 08.03.2018
• Date and time of defence: 26.01.2021 10:00
• Date of electronic submission: 05.01.2021
• Date of proceeded defence: 26.01.2021
• Submitted/finalized: committed by student and finalized
• Opponents: doc. Dr. phil. Eva Maria Luef, Mag. phil.

Guidelines

It has been shown that creaky voice is associated with specific social meanings and emotions (e.g. Gobl & Ní Chasaide 2000), which play a significant role in commercials since they contribute to customer-brand relationship. There is also research that suggests that there is a relationship between the occurrence of creaky voice and ad efficacy (Wiener & Chartrand 2014). In this context, the present thesis aims to investigate if and how the occurrence of creaky voice correlates with communicated (social) functions in commercials. The frequency of creaky voice will be analysed across different contexts. The independent variable of primary interest is that of the communicated emotion. However, other factors that may affect the results will be taken into account; namely the speaker’s sex, the segmental environment, and the prosodic environment.
Práce bude vypracována v anglickém jazyce.

References

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