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Legitimita médií veřejné služby v 21. století: role analýzy publika
Thesis title in Czech: Legitimita médií veřejné služby v 21. století: role analýzy publika
Thesis title in English: The Legitimacy of Public Service Media in the 21st Century: The Role of Audience Analysis
Key words: Média veřejné služby, legitimita, publikum, veřejná služba, očekávání, digitální síťová média, obsahová analýza
English key words: Public service media, Legitimacy, Public, Public Service, Expectations, New Media, Content Analysis
Academic year of topic announcement: 2015/2016
Thesis type: dissertation
Thesis language: čeština
Department: Institute of Communication Studies and Journalism (23-IKSZ)
Supervisor: PhDr. Vlastimil Nečas, Ph.D.
Author: hidden - assigned and confirmed by the Study Dept.
Date of registration: 06.10.2015
Date of assignment: 06.10.2015
Confirmed by Study dept. on: 06.10.2015
Date and time of defence: 16.03.2021 00:00
Date of electronic submission:16.11.2020
Date of proceeded defence: 16.03.2021
Opponents: PhDr. Tomáš Trampota, Ph.D.
  doc. JUDr. Jiří Kroupa, CSc.
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Preliminary scope of work
Disertační práce se zabývá aktuálním postavením médií veřejné služby v Evropě. Popisuje situaci, kdy tato média po dlouhých letech v pozici přirozeně monopolních vysílatelů soupeří o pozornost nejen s řadou soukromých médií, ale i s nepřeberným množstvím online platforem. V práci jsou analyzovány hlavní příčiny potenciálního ohrožení legitimity médií veřejné služby. Na úvod jsou popsány normativní požadavky, které jsou na média veřejné služby kladeny primárně legislativou, ale která vyplývají i ze sociálně-historického kontextu. Dále jsou analyzovány technologické trendy na mediálním trhu, které ovlivňují způsob konzumace mediálních obsahů a na závěr proměna vztahu mezi médii veřejné služby a jejich publikem. Právě publikum, respektive jeho očekávání, je v práci identifikováno jako klíčový zdroj legitimity médií veřejné služby. Praktická část práce si tak klade za cíl zmapovat, jakým způsobem se sama média veřejné služby v Evropě v kontextu obhajoby vlastní legitimity věnují analýzám publika. Zároveň tato část představuje konkrétní příklady dobré praxe, doporučení i výsledky vlastního pilotního kvantitativního výzkumu na reprezentativním vzorku české populace, který ověřuje potenciál některých z uvedených doporučení na příkladu České televize.
Preliminary scope of work in English
The dissertation thesis addresses the current position of European public service media. After many years in the position of naturally monopolistic broadcasters, these media are competing for attention not only with a number of private media but also with an unlimited number of online platforms. The thesis analyzes the main potential threats to the legitimacy of public service media and gradually describes the normative requirements that are imposed on public service media primarily by legislation, but that also arise from a socio-historical context. Furthermore, it describes technological trends in the media sector that influence media consumption patterns. Finally, it covers the transformation of the relationship between public service media and their audience. The audience and their expectations are identified as the key source of public service media legitimacy. The research in the thesis aims to analyze to what extent and how the public service media in Europe use audience analysis when defending their own legitimacy. It also presents specific recommendations and results of the author’s own quantitative pilot research on a representative sample of the Czech population, which verifies the potential of some of these recommendations on the example of the Czech Television's perception.
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