Marketingový mix DHK Baník Most a návrhy na jeho zlepšení
Thesis title in Czech: | Marketingový mix DHK Baník Most a návrhy na jeho zlepšení |
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Thesis title in English: | Marketing mix DHK Baník Most and proposals for its improvement |
Key words: | marketingový mix, komunikační mix, marketingový výzkum, dotazník |
English key words: | marketing mix, communication mix, marketing research, questionarre |
Academic year of topic announcement: | 2014/2015 |
Thesis type: | Bachelor's thesis |
Thesis language: | čeština |
Department: | Management (51-400110) |
Supervisor: | PhDr. Tomáš Ruda, Ph.D. |
Author: | hidden![]() |
Date of registration: | 24.02.2015 |
Date of assignment: | 24.02.2015 |
Date and time of defence: | 13.05.2016 09:00 |
Venue of defence: | FTVS UK,José Martího 31,Praha 6, U20, H276, Zasedací místnost katedry managementu |
Date of electronic submission: | 05.04.2016 |
Date of submission of printed version: | 08.04.2016 |
Date of proceeded defence: | 13.05.2016 |
Opponents: | Mgr. Markéta Pecinová, Ph.D. |