Nástroje Public Relations hokejového klubu HKM Zvolen

• Thesis title in thesis language (Slovak): Nástroje Public Relations hokejového klubu HKM Zvolen
• Thesis title in Czech: Nástroje Public Relations hokejového týmu HKM Zvolen
• Thesis title in English: Public Relations tools and activities of ice-hockey team HKM Zvolen
• Key words: Public Relations, fanoušci, hokej, Zvolen
• English key words: Public Relations, fans, ice hockey, Zvolen
• Academic year of topic announcement: 2013/2014
• Thesis type: diploma thesis
• Thesis language: slovenština
• Department: Management (51-400110)
• Supervisor: PhDr. Vladimír Janák, CSc.
• Author: hidden - assigned by the advisor
• Date of registration: 12.11.2013
• Date of assignment: 12.11.2013
• Date and time of defence: 17.09.2014 14:00
• Venue of defence: FTVS UK
• Date of electronic submission: 01.09.2014
• Date of submission of printed version: 02.09.2014
• Date of proceeded defence: 17.09.2014
• Opponents: PhDr. Josef Voráček, Ph.D.

Preliminary scope of work

Náplní práce je rozbor vztahů hokejového klubu HKM Zvolen s jeho fanoušky. V návaznosti na provedenou analýzu a zhodnocení budou navržené další možné řešení pro zlepšení těchto vztahů.

Preliminary scope of work in English

Thesis contents an analysis of reletionship between ice-hockey club HKM Zvolen and fans of this club. As a follow-up to the executed analysis and assessment there will be other possible solutions suggested to improve the relationship.