Cause Related Marketing, jeho typy a příklady z českého prostředí
| Thesis title in Czech: | Cause Related Marketing, jeho typy a příklady z českého prostředí |
|---|---|
| Thesis title in English: | Cause Related Marketing, it's Types and Examples from the Czech Environment |
| Key words: | Cause Related Marketing, CRM, společenská odpovědnost firem, CSR, nezisková organizace, spolupráce, partnerství, propagace |
| English key words: | Cause Related Marketing, CRM, Corporate Social Responsibility, CSR, nonprofit organization, cooperation, partnership, promotion |
| Academic year of topic announcement: | 2012/2013 |
| Thesis type: | diploma thesis |
| Thesis language: | čeština |
| Department: | Programme Civil Society Studies (24-KSOS) |
| Supervisor: | doc. Ing. Marie Dohnalová, CSc. |
| Author: | hidden - assigned by the advisor |
| Date of registration: | 26.09.2013 |
| Date of assignment: | 26.09.2013 |
| Date of electronic submission: | 27.06.2014 |
| Date of proceeded defence: | 23.09.2014 |
| Course: | Thesis Defence (YMNOBH00) |
| Opponents: | Ing. Ondřej Matyáš, Ph.D. |