Persvazivní komunikace potravinářských firem v edukativní oblasti
| Thesis title in Czech: | Persvazivní komunikace potravinářských firem v edukativní oblasti |
|---|---|
| Thesis title in English: | Persuasive Communication of Food Companies in Educative Sphere |
| Key words: | Persvazivní komunikace, reklama ve škole, Vitana, komunikační aktivity, učebnice |
| English key words: | Persuasive communication, commercial advertising in schools, Vitana, communication activities, textbook |
| Academic year of topic announcement: | 2012/2013 |
| Thesis type: | Bachelor's thesis |
| Thesis language: | čeština |
| Department: | Department of Marketing Communication and Public Relations (23-KMKPR) |
| Supervisor: | PhDr. Tereza Klabíková Rábová, Ph.D. |
| Author: | hidden - assigned by the advisor |
| Date of registration: | 03.07.2013 |
| Date of assignment: | 03.07.2013 |
| Date and time of defence: | 16.06.2014 00:00 |
| Venue of defence: | FSV Praha 1 |
| Date of electronic submission: | 15.05.2014 |
| Date of proceeded defence: | 16.06.2014 |
| Opponents: | Mgr. Ing. David Klimeš, Ph.D. |