Thesis (Selection of subject)Thesis (Selection of subject)(version: 368)
Thesis details
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Persvazivní komunikace potravinářských firem v edukativní oblasti
Thesis title in Czech: Persvazivní komunikace potravinářských firem v edukativní oblasti
Thesis title in English: Persuasive Communication of Food Companies in Educative Sphere
Key words: Persvazivní komunikace, reklama ve škole, Vitana, komunikační aktivity, učebnice
English key words: Persuasive communication, commercial advertising in schools, Vitana, communication activities, textbook
Academic year of topic announcement: 2012/2013
Thesis type: Bachelor's thesis
Thesis language: čeština
Department: Department of Marketing Communication and Public Relations (23-KMKPR)
Supervisor: PhDr. Tereza Klabíková Rábová, Ph.D.
Author: hidden - assigned by the advisor
Date of registration: 03.07.2013
Date of assignment: 03.07.2013
Date and time of defence: 16.06.2014 00:00
Venue of defence: FSV Praha 1
Date of electronic submission:15.05.2014
Date of proceeded defence: 16.06.2014
Opponents: Mgr. Ing. David Klimeš, Ph.D.
 
 
 
 
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