Marketing ve florbalu

• Thesis title in Czech: Marketing ve florbalu
• Thesis title in English: Marketing in floorball
• Key words: florbal, sportovní klub, marketingový mix, marketingová komunikace, sponzoring, FB Hurrican Karlovy Vary, reklamní kampanň
• English key words: floorball, sport club, marketing mix, marketing communication, sponzoring, FB Hurrican Karlovy Vary, advertising campaign
• Academic year of topic announcement: 2012/2013
• Thesis type: Bachelor's thesis
• Thesis language: čeština
• Department: Management (51-400110)
• Supervisor: doc. RNDr. Bohumír Štědroň, CSc.
• Author: hidden - assigned by the advisor
• Date of registration: 13.11.2012
• Date of assignment: 13.11.2012
• Date and time of defence: 13.05.2014 10:00
• Venue of defence: FTVS UK
• Date of electronic submission: 25.04.2014
• Date of submission of printed version: 25.04.2014
• Date of proceeded defence: 13.05.2014
• Opponents: Mgr. Jan Procházka, Ph.D.

Guidelines

Analýza vhodných marketingových přístupů
Segment florbalu
Případová studie

References

Čáslavová E.: Management a marketing sportu,Olympia 2009
Foret M.: Marketing pro začátečníky, Brno