Thesis (Selection of subject)

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Kritika marketingové komunikace vybraných českých kosmetických značek z hlediska zeleného marketingu a konceptu "greenwashingu" - značky Ryor a Manufaktura

Thesis title in Czech:	Kritika marketingové komunikace vybraných českých kosmetických značek z hlediska zeleného marketingu a konceptu "greenwashingu" - značky Ryor a Manufaktura
Thesis title in English:	Criticism of marketing communication of Czech selected cosmetic brands in terms of green marketing and concept of ‚greenwashing‘ – brands Ryor and Manufaktura
Key words:	marketing přírodní kosmetiky, greenwashing, zelený marketing, Ryor, Manufaktura
English key words:	natural cosmetics marketing, greenwashing, greenmarketing, Ryor, Manufaktura
Academic year of topic announcement:	2011/2012
Thesis type:	Bachelor's thesis
Thesis language:	čeština
Department:	Department of Marketing Communication and Public Relations (23-KMKPR)
Supervisor:	Mgr. Anna Shavit, Ph.D.
Author:	hidden - assigned by the advisor
Date of registration:	25.06.2012
Date of assignment:	22.05.2013
Date and time of defence:	17.06.2014 00:00
Venue of defence:	FSV Praha 1
Date of electronic submission:	16.05.2014
Date of proceeded defence:	17.06.2014
Opponents:	doc. PhDr. Denisa Hejlová, Ph.D.



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Preliminary scope of work

Náplní mojí práce bude zkoumat marketingovou komunikaci dvou českých kosmetických značek, Ryoru a Manufaktury, zejména z hlediska greenwashingu.

Preliminary scope of work in English

The aim of my thesis will be examine the marketing communication of two Czech cosmetic brands, Ryor and Manufaktura, particularly in terms of greenwashing.