Sdílený marketing v oblasti ochrany zvířat, péče o opuštěná, týraná či handicapovaná zvířata a živočichy žijící volně či v zajetí
| Thesis title in Czech: | Sdílený marketing v oblasti ochrany zvířat, péče o opuštěná, týraná či handicapovaná zvířata a živočichy žijící volně či v zajetí |
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| Thesis title in English: | Cause related marketing in the sphere of wildlife protections, care of abandoned and mistreated or handicapped animals and of wild animals and animals living in captivity |
| Key words: | cause related marketing, CRM, sdílený marketing, formy propagace, společenská odpovědnost firem, CSR, corporate social responsibility, nezisková organizace |
| English key words: | cause related marketing, corporate social responsibility, non-profit organization, forms of promotion |
| Academic year of topic announcement: | 2010/2011 |
| Thesis type: | diploma thesis |
| Thesis language: | čeština |
| Department: | Programme Civil Society Studies (24-KSOS) |
| Supervisor: | Ing. Ondřej Matyáš, Ph.D. |
| Author: | hidden - assigned by the advisor |
| Date of registration: | 22.12.2010 |
| Date of assignment: | 22.12.2010 |
| Date of electronic submission: | 29.06.2012 |
| Date of proceeded defence: | 13.09.2012 |
| Course: | Thesis Defence (YMNOBH00) |
| Opponents: | doc. PhDr. Tereza Pospíšilová, Ph.D. |