Návrh sponzorské činnosti Škoda auto na léta 2009 - 2012

• Thesis title in Czech: Návrh sponzorské činnosti Škoda auto na léta 2009 - 2012
• Thesis title in English: Sportsponsorship suggestions for Škoda Auto in the time period 2009-2012
• Academic year of topic announcement: 2008/2009
• Thesis type: diploma thesis
• Thesis language: čeština
• Department: Management (51-400110)
• Supervisor: doc. Ing. Eva Čáslavová, CSc.
• Author: hidden - assigned and confirmed by the Study Dept.
• Date of registration: 08.04.2007
• Date of assignment: 08.04.2007
• Date and time of defence: 07.05.2009 00:00
• Date of electronic submission: 15.04.2009
• Date of submission of printed version: 15.04.2009
• Date of proceeded defence: 07.05.2009
• Opponents: PhDr. Josef Voráček, Ph.D.

Preliminary scope of work

Diplomová práce analyzuje sponzorské projekty ve vztahu k obchodní strategii Škoda Auto do r. 2008 a navrhuje další strategie v oblasti sportovního sponzoringu na léta 2009 - 2012. Nové strategie vycházejí z výsledků SWOT analýzy, která je zaměřena na hlavní sponzorské projekty Škoda Auto - Mistrovství světa v ledním hokeji, Tour de France a Mistrovství světa ve florbale.

Preliminary scope of work in English

This thesis analyses the sportsponsorship projects in relation to the bussiness strategy of the Škoda Auto company by the year 2008 and suggests additional strategies in the area of sports sponsoring for timeperiod 2009-2012. New strategies arise from the results of the SWOT analysis, which is intent on the main sportsponsorship projects of the Škoda Auto company - the Ice Hockey World Championship, the Tour de France and the Floorball World Championship.