(Geo)demografické faktory ovlivňující chování spotřebitele
| Thesis title in Czech: |
(Geo)demografické faktory ovlivňující chování spotřebitele |
| Thesis title in English: |
(Geo)demographic factors of cumstomer´s behaviour |
| Key words: |
spotřebitel, zákazník, spokojenost, segmentace, marketing |
| English key words: |
customer, purchaser, satisfaction, segmentation, marketing |
| Academic year of topic announcement: |
2009/2010 |
| Thesis type: |
diploma thesis |
| Thesis language: |
čeština |
| Department: |
Department of Demography and Geodemography (31-360) |
| Supervisor: |
RNDr. Tomáš Kučera, CSc. |
| Author: |
hidden - assigned by the advisor, waiting for guarantor's approval |
| Date of registration: |
27.08.2007 |
| Date of assignment: |
25.08.2010 |
| Date of electronic submission: | 26.08.2010 |
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| Date of proceeded defence: |
23.09.2010 |
| Opponents: |
RNDr. Mgr. Olga Kurtinová, Ph.D. |
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| Preliminary scope of work |
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