Názor fanoušků na historické osobnosti vybraného sportovního klubu a jejich využití v marketingové komunikaci
| Thesis title in Czech: | Názor fanoušků na historické osobnosti vybraného sportovního klubu a jejich využití v marketingové komunikaci |
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| Thesis title in English: | Opinion of fans on historical icons of a selected club and their usage in marketing comunication |
| Key words: | nedoceněný hráč, ohnisková skupina, dotazník, fanoušci, odborníci, komunikace, vybavování, definice, míra souhlasu, Sparta Praha |
| English key words: | unappreciated player, focus group, questionnaire, fans, experts, communication, recalling, definition, agreement rate, Sparta Praha |
| Academic year of topic announcement: | 2022/2023 |
| Thesis type: | rigorosum thesis |
| Thesis language: | čeština |
| Department: | Department of Sport Management (51-300100) |
| Supervisor: | PhDr. Mgr. Ing. Daniel Opelík, Ph.D. |
| Author: | hidden - assigned and confirmed by the Study Dept. |
| Date of registration: | 24.08.2023 |
| Date of assignment: | 24.08.2023 |
| Confirmed by Study dept. on: | 22.09.2025 |
| Date and time of defence: | 21.08.2024 00:00 |
| Date of electronic submission: | 04.07.2024 |
| Date of submission of printed version: | 04.07.2024 |
| Date of proceeded defence: | 21.08.2024 |
| Opponents: | doc. PhDr. Jan Šíma, Ph.D. |