Sebeprezentace sportovců na sociálních sítích: Analýza komunikace vybraných profesionálních českých sportovců na Instagramu
| Thesis title in Czech: | Sebeprezentace sportovců na sociálních sítích: Analýza komunikace vybraných profesionálních českých sportovců na Instagramu |
|---|---|
| Thesis title in English: | Athletes' self-presentation on social media: Analyzing the communication of selected Czech professional athletes on Instagram |
| Key words: | Sportovní komunikace, sebeprezentace, sociální sítě, Instagram, komercionalizace, genderové rozdíly |
| English key words: | Sports communication, self-presentation, social media, Instagram, commercialization, gender differences |
| Academic year of topic announcement: | 2024/2025 |
| Thesis type: | diploma thesis |
| Thesis language: | čeština |
| Department: | Department of Marketing Communication and Public Relations (23-KMKPR) |
| Supervisor: | Mgr. Ing. Kateřina Turková, Ph.D. |
| Author: | hidden - assigned by the advisor |
| Date of registration: | 01.10.2024 |
| Date of assignment: | 01.10.2024 |
| Date and time of defence: | 12.06.2025 09:00 |
| Venue of defence: | Hollar, H108, Hollar - místn. č. 108 |
| Date of electronic submission: | 28.04.2025 |
| Date of proceeded defence: | 12.06.2025 |
| Opponents: | doc. PhDr. Jan Halada, CSc. |