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Analýza marketingové komunikace Českého olympijského týmu na ZOH 2022
| Thesis title in Czech: | Analýza marketingové komunikace Českého olympijského týmu na ZOH 2022 |
|---|---|
| Thesis title in English: | Marketing communication analysis of the Czech Olympic team during the 2022 Olympic Games |
| Key words: | Český olympijský tým, marketingová komunikace, sport, zimní olympijské hry, sportovní marketing |
| English key words: | Czech Olympic Team, marketing communication, sport, Winter Olympic Games, sports marketing |
| Academic year of topic announcement: | 2022/2023 |
| Thesis type: | Bachelor's thesis |
| Thesis language: | čeština |
| Department: | Department of Marketing Communication and Public Relations (23-KMKPR) |
| Supervisor: | Mgr. Ing. Kateřina Turková, Ph.D. |
| Author: | hidden - assigned by the advisor |
| Date of registration: | 12.04.2023 |
| Date of assignment: | 12.04.2023 |
| Date and time of defence: | 24.01.2024 09:00 |
| Venue of defence: | Hollar, H011, Hollar - místn. č. 011 |
| Date of electronic submission: | 01.08.2023 |
| Date of proceeded defence: | 24.01.2024 |
| Opponents: | doc. PhDr. Jan Halada, CSc. |