Thesis (Selection of subject)Thesis (Selection of subject)(version: 372)
Thesis details
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Marital Life and TV Dramas: Depiction and Influence on Perceptions of Married and Unmarried Audience
Thesis title in Czech: Manželský život a televizní dramata: Zobrazení a vliv na vnímání manželství a nesezdané publikum
Thesis title in English: Marital Life and TV Dramas: Depiction and Influence on Perceptions of Married and Unmarried Audience
Key words: TV dramata, vnímání, manželský život, neženatí diváci, mediální dopad, rodinné struktury, společenské hodnoty, disparity, pohlaví, nerealistická očekávání, posvátnost manželství, zdravější mediální prostředí.
English key words: TV dramas, perceptions, married life, unmarried audience, media impact, family structures, societal values, disparities, gender, unrealistic expectations, marriage sanctity, healthier media environments.
Academic year of topic announcement: 2022/2023
Thesis type: diploma thesis
Thesis language: angličtina
Department: Department of Sociology (23-KS)
Supervisor: prof. PhDr. Hynek Jeřábek, CSc.
Author: hidden - assigned by the advisor
Date of registration: 07.11.2022
Date of assignment: 07.11.2022
Date and time of defence: 27.06.2024 10:00
Venue of defence: Areál Jinonice, B228, 228, seminární místnost ISS
Date of electronic submission:30.04.2024
Date of proceeded defence: 27.06.2024
Opponents: Mgr. Jiří Remr, Ph.D.
 
 
 
Guidelines
The study intends to analyze how the perceptions of the audience fluctuate based on the
content they are watching and how they can be influenced by the depiction of marriage lives in
TV dramas in Pakistan, especially those that are concerned with exclusive coverage of the
relationship between a husband and his wife. The study focuses on the changing perceptions of
the audience and how both married and unmarried audiences are gaining a different set of
perceptions. The study also focuses on how there exists a difference in the viewing patterns and
influence among the two different genders.
The following chapter would describe the study methodology for the research concerned
with the depiction of marital lives in TV dramas and their influences on the audience. The data
will be collected using the described quantitative methods and will be analyzed statistically by
using the statistical software SPSS. Hence, the study is concerned primarily with a quantitative
analysis of the concerned phenomena that would be discussed in the succeeding discussion
chapter.
The study will be conducted among the population of Lahore and will primarily aim at
both married and unmarried audience to understand how their perceptions of their own
relationships and marital lives may change after their exposure to TV dramas that presented
marital lives in an unreal manner. The survey method will be employed for the research at hand.
References
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Preliminary scope of work
Studie si klade za cíl uzavřít propast v literatuře, především na základě západního pohledu, zaměřením na to, jak vnímají manželský život v televizních dramatech ženatí a neženatí diváci a jak tento obraz ovlivňuje jejich vnímání. Tato studie si klade za cíl zkoumat, jak televizní dramata ovlivňují vnímání diváků a zároveň zdůrazňuje negativní dopad médií na rodinné struktury a společenské hodnoty. Pokud jde o televizní dramata, studie se zaměřuje na očekávání diváků v oblasti manželství. Studie má za cíl vyhodnotit dopad manželských reprezentací, odhalit rozdíly v perspektivách ženatých a neženatých populací a identifikovat jakékoli genderově podmíněné změny. Díky myšlenkám kultivační teorie a teorie sociální kognice můžeme plně porozumět oblastem pasivního a aktivního přijímání mediálních zpráv ze strany publika. S využitím kvantitativního přístupu průzkumu přispívají muži, ženy a starší neženatí lidé k vzorku 500 respondentů v Lahore. Zjištění ukazují, že různé úrovně vnímání jsou způsobeny televizními dramaty, přičemž ženatí jedinci a muži patří mezi kategorie s vyšší než průměrnou úrovní vnímání. Tyto zjištění přispívají k omezené literatuře o tématu a zdůrazňují důležitost přesných mediálních zobrazení k odvrácení nereálných očekávání a uchování posvátnosti manželství jako sociální instituce. Studie zdůrazňuje potřebu cílených intervencí k zmírnění nepříznivých vlivů na společenské normy a k podpoře zdravějšího mediálního prostředí.
Preliminary scope of work in English
The study aims to close the literature gap, primarily based on Western viewpoints, by focusing on how married and single viewers perceive married life in TV dramas and how that depiction affects their perceptions. This study aims to investigate how TV dramas affect viewers' perceptions while highlighting the negative impact of media on family structures and societal values. Regarding TV dramas, the study focuses on viewers' expectations around marriage. The study intends to evaluate the impact of marital representations, reveal disparities in the married and single population's perspectives, and identify any gender-related changes. We can fully understand the domains of passive and active audience reception of media messages due to the ideas of Cultivation Theory and Social Cognitive Theory. Using a quantitative survey approach, males, women, and elderly single people contribute to the sample of 500 respondents in Lahore. The findings demonstrate that the various degrees of perception are caused by TV dramas, with married individuals and men being among the categories with greater than average levels of perception. These findings contribute to the limited literature on the subject, emphasising the importance of accurate media portrayals to counteract unrealistic expectations and preserve the sanctity of marriage as a social institution. The study underscores the need for targeted interventions to mitigate adverse influences on societal norms and promote a healthier media environment.
 
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