Vnímání femwashingu a femvertisingu a jejich vliv na nákupní chování žen v ČR
| Thesis title in Czech: | Vnímání femwashingu a femvertisingu a jejich vliv na nákupní chování žen v ČR |
|---|---|
| Thesis title in English: | Perception of femvertising and femwashingt and their influence on Czech women´s shopping behaviour |
| Key words: | femvertising, femwashing, feministická reklama, neautentický feminismus, generace Z, generace X, Česká republika |
| English key words: | femvertising, femwashing, feminist advertising, inauthentic feminism, generation Z, generation X, Czech Republic |
| Academic year of topic announcement: | 2022/2023 |
| Thesis type: | Bachelor's thesis |
| Thesis language: | čeština |
| Department: | Department of Marketing Communication and Public Relations (23-KMKPR) |
| Supervisor: | Mgr. Ing. Jana Rosenfeldová, Ph.D. |
| Author: | hidden - assigned by the advisor |
| Date of registration: | 11.10.2022 |
| Date of assignment: | 11.10.2022 |
| Date and time of defence: | 20.06.2023 08:20 |
| Venue of defence: | Hollar, H011, Hollar - místn. č. 011 |
| Date of electronic submission: | 03.05.2023 |
| Date of proceeded defence: | 20.06.2023 |
| Opponents: | Mgr. Marcela Konrádová, Ph.D. |