Strategická práce se značkou v českých fotbalových klubech
Thesis title in Czech: | Strategická práce se značkou v českých fotbalových klubech |
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Thesis title in English: | Strategic work with brand in Czech football clubs |
Key words: | sportovní marketing, brand, fotbal, FORTUNA:LIGA, FORTUNA:NÁRODNÍ LIGA, Ligová fotbalová asociace |
English key words: | sports marketing, brand, football, FORTUNA:LIGA, FORTUNA:NÁRODNÍ LIGA, League football association |
Academic year of topic announcement: | 2021/2022 |
Thesis type: | diploma thesis |
Thesis language: | čeština |
Department: | Department of Sport Management (51-300100) |
Supervisor: | Ing. Mgr. Daniel Opelík |
Author: | hidden![]() |
Date of registration: | 19.07.2022 |
Date of assignment: | 19.07.2022 |
Date and time of defence: | 20.06.2024 09:00 |
Venue of defence: | U20, H246, Zasedací místnost katedry managementu |
Date of electronic submission: | 31.05.2024 |
Date of submission of printed version: | 31.05.2024 |
Date of proceeded defence: | 20.06.2024 |
Opponents: | Mgr. William Morea Crossan, Ph.D. |
Advisors: | Ing. Mgr. Michaela Kaprálková, M.A. |