Strategická práce se značkou v českých fotbalových klubech
| Thesis title in Czech: | Strategická práce se značkou v českých fotbalových klubech |
|---|---|
| Thesis title in English: | Strategic work with brand in Czech football clubs |
| Key words: | sportovní marketing, brand, fotbal, FORTUNA:LIGA, FORTUNA:NÁRODNÍ LIGA, Ligová fotbalová asociace |
| English key words: | sports marketing, brand, football, FORTUNA:LIGA, FORTUNA:NÁRODNÍ LIGA, League football association |
| Academic year of topic announcement: | 2021/2022 |
| Thesis type: | diploma thesis |
| Thesis language: | čeština |
| Department: | Department of Sport Management (51-300100) |
| Supervisor: | Ing. Mgr. Daniel Opelík |
| Author: | hidden - assigned by the advisor |
| Date of registration: | 19.07.2022 |
| Date of assignment: | 19.07.2022 |
| Date and time of defence: | 20.06.2024 09:00 |
| Venue of defence: | U20, H246, Zasedací místnost katedry managementu |
| Date of electronic submission: | 31.05.2024 |
| Date of submission of printed version: | 31.05.2024 |
| Date of proceeded defence: | 20.06.2024 |
| Opponents: | Mgr. William Morea Crossan, Ph.D. |
| Advisors: | Ing. Mgr. Michaela Kaprálková, M.A. |