Návrh obchodní strategie se zaměřením na zero waste filosofii pro značku Manufaktura
| Thesis title in Czech: | Návrh obchodní strategie se zaměřením na zero waste filosofii pro značku Manufaktura |
|---|---|
| Thesis title in English: | A business strategy proposal for the Manufaktura brand with zero waste philosophy |
| Key words: | strategie, zero waste, pečující kosmetika, obalové hospodářství, marketingová strategie |
| English key words: | strategy, zero waste, caring cosmetics, packaging management, marketing strategy |
| Academic year of topic announcement: | 2020/2021 |
| Thesis type: | Bachelor's thesis |
| Thesis language: | čeština |
| Department: | Department of Marketing Communication and Public Relations (23-KMKPR) |
| Supervisor: | Ing. Bc. Petra Koudelková, Ph.D. |
| Author: | hidden - assigned by the advisor |
| Date of registration: | 20.09.2021 |
| Date of assignment: | 20.09.2021 |
| Date and time of defence: | 15.06.2022 09:00 |
| Venue of defence: | Hollar - Smetanovo nábřeží 6,Praha 1, H108, Hollar - místn. č. 108 |
| Date of electronic submission: | 02.05.2022 |
| Date of proceeded defence: | 15.06.2022 |
| Opponents: | Mgr. Ing. Jana Rosenfeldová, Ph.D. |
| URKUND check: | |