Soft power a Nation branding Jižní Koreje: případová studie korejských aktivit v České republice
| Thesis title in Czech: | Soft power a Nation branding Jižní Koreje: případová studie korejských aktivit v České republice |
|---|---|
| Thesis title in English: | Soft power and Nation branding of South Korea: A Case Study of Korean activities in the Czech Republic |
| Key words: | Jižní Korea, Korejská republika, Soft power, Nation branding, případová studie |
| English key words: | South Korea, Republic of Korea, Soft power, Nation branding, Case Study |
| Academic year of topic announcement: | 2020/2021 |
| Thesis type: | diploma thesis |
| Thesis language: | čeština |
| Department: | Department of Marketing Communication and Public Relations (23-KMKPR) |
| Supervisor: | Ing. Bc. Petra Koudelková, Ph.D. |
| Author: | hidden - assigned by the advisor |
| Date of registration: | 17.09.2021 |
| Date of assignment: | 17.09.2021 |
| Date and time of defence: | 15.09.2022 08:00 |
| Venue of defence: | Hollar - Smetanovo nábřeží 6,Praha 1, H012, 12, Hollar - místn. č. 012 |
| Date of electronic submission: | 01.08.2022 |
| Date of proceeded defence: | 15.09.2022 |
| Opponents: | doc. PhDr. Denisa Hejlová, Ph.D. |
| URKUND check: | |
| References |
| NYE, Joseph. Soft Power: The Means To Success In World Politics. Hachette UK, 2009. ISBN 9780786738960.
DINNIE, Keith. Nation branding: Concepts, issues, practice. Elsevier, 2008. ISBN 978-0-7506-8349-4. COOPER, Andrew F. Niche Diplomacy: Middle Powers after the Cold War. Springer, 2016. ISBN 9781349259021. MELISSEN, Jan a Yul SOHN. Understanding Public Diplomacy in East Asia: Middle Powers in a Troubled Region. New York: Palgrave Macmillan, 2015. ISBN 978-1-137-53229-9. LEE, Hye-Kyung a Lorraine LIM. Cultural Policies in East Asia: Dynamics between the State, Arts and Creative Industries. London: Palgrave Macmillan, 2014. ISBN 978-1-137-32777-2. |
| Preliminary scope of work |
| Práce si klade za cíl popsat s využitím teoretických konceptů soft power, nation branding a middle power jihokorejské vládní priority a snahu pozvednout národní prestiž, posílit svůj celkový vliv a obstát jako stát v mezinárodním měřítku. Teoretické poznatky aplikuje na činnost zásadních organizací a institucí a na samotnou prezentaci Jižní Koreje na území České republiky. Cílem práce je získat zdejší mediální obraz Jižní Koreje a finálně zhodnotit úspěšnost korejských aktivit v rámci posílení národního brandu. |
| Preliminary scope of work in English |
| The aim of this Diploma Thesis is to describe the South Korean government's priorities and aspiration to position the country as a significant player on an international level and increase the national prestige by using concepts such as soft power, nation branding and middle power. Theoretical findings are applied to analyze the activities of the key organizations and institutions as well as on the overall presentation of the country itself in the Czech Republic. By exploring selected media this Thesis seeks to obtain the essence of South Korean's image here and evaluate how successful korean activities are in terms of strenghtening the nation's brand. |