Sebeprezentace a sociální percepce mladých Drag Queens na sociálních sítích Facebook, Instagram a TikTok

• Thesis title in Czech: Sebeprezentace a sociální percepce mladých Drag Queens na sociálních sítích Facebook, Instagram a TikTok
• Thesis title in English: Self-presentation and social perception of young DRAG QUEENS in social media with special regard to Facebook, Instagram and TikTok networks
• Key words: Český drag, pražský drag, sebeprezentace, sebepercepce, sociální percepce, sociální sítě, TikTok, Facebook, Instagram, nová média, LGBTQ+
• English key words: Czech Drag, Prague Drag, Self-presentation, Self-perception, Social-perception, Social Media, TikTok, Facebook, Instagram, New Media, Media Visibility, LGBTQ+
• Academic year of topic announcement: 2020/2021
• Thesis type: diploma thesis
• Thesis language: čeština
• Department: Department of Media Studies (23-KMS)
• Supervisor: Mgr. Tereza Fousek Krobová, Ph.D.
• Author: hidden - assigned by the advisor
• Date of registration: 07.05.2021
• Date of assignment: 07.05.2021
• Date and time of defence: 01.02.2022 08:00
• Venue of defence: Hollar - Smetanovo nábřeží 6,Praha 1, H013, Hollar - místn. č. 013
• Date of electronic submission: 04.01.2022
• Date of proceeded defence: 01.02.2022
• Opponents: doc. Mgr. et Mgr. Jaroslav Švelch, Ph.D.

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Preliminary scope of work

Diplomová práce si klade za cíl ilustrovat, že dnešní společnost má nakročeno k tolik potřebné
normalizaci queer osob i díky tomu, že drag shows/travesti shows přesahují z úzce definovaného
prostředí kabaretů a klubů do běžného života a každodenní reality. Hlavně si však klade za cíl detailně
popsat a interpretovat jednotlivé aspekty sebeprezentace, sebepercepce a sociální percepce vybraných
Drag osob v ČR v kontextu aktuálních nástrojů a aplikací určených výhradně k sebeprezentaci –
sociálních sítí. Do studie se budu snažit zahrnout heterogennější vzorek, nepůjde pouze o cisgender
muže.
Dále se práce snaží zodpovědět, jak drag queens vnímají svou (vícečetnou) identitu. Je jejich drag
identita oddělená od jejich já, nebo je jeho součástí, a pokud ano, tak do jaké míry a jak je to
reflektováno v jejich profilech na sociálních sítích? Práce si klade otázku, pro jaké publikum drag
queens tvoří a zda je toto publikum shodné napříč jejich identitami a profily na sociálních sítích, jak
toto publikum interaguje s obsahem, který drag queens tvoří a pokud je publikum napříč profily shodné,
zda vykazují známky toho, že identity sledovaných oddělují a vnímají odlišně.
Práce se snaží verifikovat předpoklad, že vybraní drag performeři na svých profilech na sociálních sítích
vytvářejí několik ideálních verzí sebe samých a tím se tedy práce snaží na základě výzkumu ukázat, že
jejich sebeprezentace nekoreluje s nízkým sebevědomím k mužskému tělu, naopak že pomocí
dekonstrukce vlastních identit a jejich individuální prezentací na sociálních sítích drag queens
povzbuzují pozitivní self- a body- image a podněcují k sebepřijetí jak sebe, tak své publikum.

Preliminary scope of work in English

This diploma thesis of the self-presentation explores the aspects of self-presentation and social perception of a group of 5 selected drag queens. The thesis has a form of 5 case studies based on deep analysis of their profiles on Facebook, Instagram and TikTok, which are currently the most used social networks. The areas of interest in this diploma thesis were the visual presentation of their drag identity, the trends their profiles show in areas of make-up, wig or hair, costume and body position in which they are shown on their profiles. The second area of interest was the nature of the textual presentation and captions, use of hashtags and interaction with their audience. Third are of interest was the audience itself, whether it was supportive in terms of drag and LGBTQ+ community in general and the nature of the interaction with the audience. The results from the content analysis were then summarized and used as a basis for semi-structured interview based on the outcomes from the said content analysis. Each drag queen has a specific way of doing drag and they are consistent in self-presentation while keeping this showcase of doing drag in mind. The study found that there is no way to generalize the results and each drag queen has a specific view on her self-presentation and uses her profiles for self-promotion in manners that are specific for each of her profiles. The audience proved to differ on selected media. All the audiences on Instagram are generally very supportive in terms of LGBTQ+ community, the Instagram users interacting with the content on each profile is generally very inclusive, consisting of spectrum of drag performers or people who are a part of the community, supportive males and females. The presentation on selected social media differs in the nature of the content. While Instagram seems to be generally taken as a portfolio of performative work, using TikTok seems to be more targeted to entertain the viewers with use of gay humor. The audience on TikTok seem to be polarized in their perception of the content shared to the profiles of selected drag queens, wide range of people who see the content results in hate comments. The participants see the potential to gain more visibility on social media and they agree that the increased visibility is necessary for further promotion of the LGBTQ+ media and tolerance in the society, however, they all agree that the tolerance towards this community is improving and that the representation on social media might have an effect on this. Apart from one drag queen, all of them agree that their drag identity is an extension to their civil self and that their drag identity broaden their opportunities for self-expression. All of them agree that drag has opened the way to gain stable self-esteem and feeling of confidence within their bodies.