Thesis (Selection of subject)

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Politický marketing Sinn Féin mezi lety 1996-2007

Thesis title in Czech:	Politický marketing Sinn Féin mezi lety 1996-2007
Thesis title in English:	Political marketing of Sinn Féin between 1996-2007
Key words:	Politický marketing, Sinn Féin, Severní Irsko, mírový proces, volby
English key words:	Political marketing, Sinn Féin, Northern Ireland, peace process, elections
Academic year of topic announcement:	2017/2018
Thesis type:	Bachelor's thesis
Thesis language:	čeština
Department:	Department of European Studies (23-KZS)
Supervisor:	PhDr. Zuzana Kasáková, Ph.D.
Author:	hidden - assigned by the advisor
Date of registration:	29.06.2018
Date of assignment:	29.06.2018
Date and time of defence:	10.09.2019 08:30
Venue of defence:	Jinonice - U Kříže 8, Praha 5, J2083, Jinonice - místn. č. 2083
Date of electronic submission:	24.07.2019
Date of proceeded defence:	10.09.2019
Opponents:	prof. JUDr. PhDr. Ivo Šlosarčík, Ph.D., LL.M.



URKUND check:

References

FRAMPTON, Martyn, 2005. Sinn Féin and the European Arena: ‘Ourselves Alone’ or ‘Critical Engagement’?. Irish Studies in International Affairs [online]. 16(-1) [cit. 13.07.2019]. DOI: 10.3318/ISIA.2005.16.1.235. ISSN 0332-1460. Dostupné z: http://www.jstor.org/stable/30001944

FRAMPTON, Martyn, 2009. The long march: the political strategy of Sinn Fein, 1981-2007. New York: Palgrave Macmillan. ISBN 978-023-0202-177.

CHESTER, Jeff a Kathryn C. MONTGOMERY, 2017. The role of digital marketing in political campaigns. Internet Policy Review [online]. 6(4) [cit. 19.07.2019]. DOI: 10.14763/2017.4.773.

LAGO, Rita, 2016. Interviewing Sinn Féin under the new political environment: a comparative analysis of interviews with Sinn Féin on British television [online]. 20(4) [cit. 2019-03-19]. DOI: 10.1177/016344398020004010. ISSN 0163-4437. Dostupné z: http://journals.sagepub.com/doi/10.1177/016344398020004010

LEES‐MARSHMENT, Jennifer, 2001. The product, sales and market‐oriented party ‐ How Labour learnt to market the product, not just the presentation. European Journal of Marketing [online]. 35(9/10) [cit. 2019-06-20]. DOI: 10.1108/EUM0000000005959. ISSN 0309-0566. Dostupné z: http://www.emeraldinsight.com/doi/10.1108/EUM0000000005959

LEES-MARSHMENT, Jennifer, 2009. Political marketing: principles and applications. New York: Routledge. ISBN 978-0-415-43129-3.

LILLEKER, Darren G. a Jennifer LEES-MARSHMENT, ed., c2005. Political marketing: a comparative perspective. Manchester: Manchester University Press. ISBN 0-7190-6871-1.

MAILLOT, Agnès, 2005. The New Sinn Féin: Irish republicanism in the twenty-first century. New York: Routledge. ISBN 978-041-5321-976.

Ó BROIN, Eoin, 2009. Sinn Féin and the politics of left republicanism. New York: Pluto Press. ISBN 978-074-5324-630.

SPENCER, Graham, 2006. Sinn Fein and the Media in Northern Ireland: The New Terrain of Policy Articulation. Irish Political Studies [online]. 21(3) [cit. 19.3.2019]. DOI: 10.1080/07907180600886419. ISSN 0790-7184. Dostupné z: http://www.tandfonline.com/doi/abs/10.1080/07907180600886419

SPENCER, Graham, 2016. Pushing for Peace. European Journal of Communication [online]. 18(1) [cit. 19.3.2019]. DOI: 10.1177/0267323103018001226. ISSN 0267-3231. Dostupné z: http://journals.sagepub.com/doi/10.1177/0267323103018001226

SPENCER, Graham, 2016. The Impact of Television News on the Northern Ireland Peace Negotiations [online]. 26(5) [cit. 19.3.2019]. DOI: 10.1177/0163443704044218. ISSN 0163-4437. Dostupné z: http://journals.sagepub.com/doi/10.1177/0163443704044218
STRÖMBÄCK, Jesper, 2007. Political Marketing and Professionalized Campaigning. Journal of Political Marketing [online]. 6(2-3) [cit. 19.07.2019]. DOI: 10.1300/J199v06n02_04. ISSN 1537-7857. Dostupné z: http://www.tandfonline.com/doi/abs/10.1300/J199v06n02_04

SUDULICH, Maria Laura a Matthew WALL, 2010. „Every Little Helps”: Cyber-Campaigning in the 2007 Irish General Election. Journal of Information Technology & Politics [online]. 7(4) [cit. 18.07.2019]. DOI: 10.1080/19331680903473485. ISSN 1933-1681. Dostupné z: http://www.tandfonline.com/doi/abs/10.1080/19331680903473485

WHITING, Sophie, 2016. Mainstream Revolutionaries: Sinn Féin as a “Normal” Political Party?. Terrorism and Political Violence [online]. 28(3) [cit. 19.03.2019]. DOI: 10.1080/09546553.2016.1155936. ISSN 0954-6553. Dostupné z: http://www.tandfonline.com/doi/full/10.1080/09546553.2016.1155936

Preliminary scope of work

Bakalářská práce se zabývá výzkumem politického marketingu severoirské strany Sinn Féin v období mezi lety 1996-2007. Práce je rozdělena do tří kapitol na základě volebních období do Severoirského fóra a následně do Severoirského shromáždění. Sinn Féin během tohoto období prošla značným vývojem. Tento vývoj je rozdělen do fází, které následně pomohou určit, jakým typem strany je Sinn Féin v rámci typologie stran Jennifer Lees-Marshmentové. Sinn Féin se během zmíněného období přesunula ze strany orientované na produkt (POP) ke straně orientované na prodej (SOP). Strana postupně proměnila svůj přístup v politice. Z původní extrémistické strany, která není ochotná participovat na dění v zemi, se stala nejen stranou mainstreamovou, ale také druhou nejsilnější stranou v rámci Severního Irska. Strana v průběhu několika období profesionalizuje komunikaci nejen v rámci strany samotné, ale také komunikaci strany vůči médiím. Postupně se jí podařilo vytvářet nový „produkt“, který se zakládá na podpoře mírového procesu a Velkopáteční dohody. Postupně se díky politickému marketingu stala jednou z nejvýznamnějších stran v rámci Severního Irska.

Preliminary scope of work in English

This bachelor thesis examines the political marketing of Northern Ireland political party Sinn Féin between 1996-2007. The thesis is divided in three chapters based on electoral terms to Northern Ireland Forum and afterwards Northern Ireland Assembly. During this period, Sinn Féin undergoes a considerable development. This development is divided into phases, which helps to determine which type of party is Sinn Féin according to Jennifer Lees-Marshment’s typology of parties. Sinn Féin is shifting from a party oriented on product (POP) to a party oriented on sales (SOP). Sinn Féin is consistently changing its approach towards the politics in Northern Ireland. From an extremist party, which is unwilling to participate in state’s politics, to not only mainstream party, but also the second strongest party in Northern Ireland. During several periods of time, the party professionalizes its communication within the party, but also its communication towards media. The party is gradually developing new “product”, which is based on a support of peace process and Good Friday Agreement. Eventually Sinn Féin becomes one of the most important parties in Northern Ireland.