Revision of a Strategy In an Existing Entity
| Thesis title in Czech: | Revize strategie v existující společnosti |
|---|---|
| Thesis title in English: | Revision of a Strategy In an Existing Entity |
| Key words: | strategické řízení, řízení výkonnosti, procesní řízení, Balanced Scorecard |
| English key words: | strategic management, performance management, process management, Balanced Scorecard |
| Academic year of topic announcement: | 2016/2017 |
| Thesis type: | Bachelor's thesis |
| Thesis language: | angličtina |
| Department: | Institute of Economic Studies (23-IES) |
| Supervisor: | Ing. Petr Balcar, M.Sc. |
| Author: | hidden - assigned by the advisor |
| Date of registration: | 09.11.2016 |
| Date of assignment: | 09.11.2016 |
| Date and time of defence: | 15.06.2017 09:00 |
| Venue of defence: | Opletalova - Opletalova 26, O314, Opletalova - místn. č. 314 |
| Date of electronic submission: | 19.05.2017 |
| Date of proceeded defence: | 15.06.2017 |
| Opponents: | PhDr. Tereza Fišerová |
| URKUND check: | |
| Guidelines |
| If you are interested you can contact me @ balcar.petr86@gmail.com |
| References |
| Core Bibliography:
1. David, Fred R. 2011. Strategic Management: Concepts And Cases. 13th ed., global ed. Boston [u.a.]: Pearson. 2. Kaplan, Robert S., and David P. Norton. c1996. The Balanced Scorecard: Translating Strategy Into Action. Boston, Mass.: Harvard Business School Press. 3. White, Gerald I., Ashwinpaul C. Sondhi, and Dov Fried. c2003. The Analysis And Use Of Financial Statements. 3rd ed. New York: Wiley & Sons. 4. Mallya, Thaddeus. 2007. Základy Strategického Řízení A Rozhodování. Expert. Praha: Grada. 5. Skokan, Karel, Adam Pawliczek, and Radomír Piszczur. 2013. "Strategic Planning and Business Performance of Micro, Small and Medium-Sized Enterprises." Journal Of Competitiveness 5, no. 4: 57-72. Academic Search Complete, EBSCOhost (accessed May 18, 2016). 6. Tamošiūnas, Andrius. 2015. "Restructuring challenges and solutions of small and middle size enterprises." Socialiniai Tyrimai 2015, no. 1: 5-13. |
| Preliminary scope of work in English |
| Motivation:
The main purpose of the bachelor thesis is to analyze a strategy of an existing entity, which currently operates on the European market, and propose its update for the future periods. The entity in question is a well-established company which specializes in the application of technical, mainly fluoroplastic coatings, known under the trade names Teflon®, Xylan® etc. Due to further business expansion to Asia and thus organizational structure changes, it is necessary to redesign the firm’s strategy in order to successfully manage further developments. The company vision incules to becoming a market leader in the application of functional coatings in the Czech Republic and in the Central & Eastern Europe, and secure stable position in the Indian market. To achieve such a vision, a standard strategic management process will be followed for formulating company strategic objectives and proposing their implementation. The aim is to set up a comprehensive strategic framework, which will support improvement of the effectiveness of business processes, the overall entity management system, and performance management. Methodology: The theoretical part builds upon professional literature focusing on strategic and performance management. Analysis of the related markets as well as internal data sources along with the knowledge acquired from internal management will be used for internal and external audits. To formulate a company strategy and then suggest implementation steps, SWOT matrix, other strategic management tools, as well as Balance Scorecard methods will be used. The expected output of the theory-based part will be a design of a logically structured strategic management process. Following that, with a help of hands on based experience of company management implementation steps will also be recommended. Outline: 1. Introduction and presentation of the thesis aims. Basic information about the entity 2. Theoretical background for standard strategic management process 3. Strategic planning for the specific entity 4. Strategic objectives 5. Conclusion and recommendation of implementation 6. Bibliography 7. Attachments |