Systém sponzorování a návrhy na využití sponzorovaných sportovců v marketingové komunikaci společnosti General Sport s.r.o.
| Thesis title in Czech: | Systém sponzorování a návrhy na využití sponzorovaných sportovců v marketingové komunikaci společnosti General Sport s.r.o. |
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| Thesis title in English: | Sponsorship system and proposals for utilisation of sponsored athletes in marketing communication of General Sport company |
| Key words: | sponzoring, marketingová komunikace, Under Armour |
| English key words: | sponsorship, marketing communication, Under Armour |
| Academic year of topic announcement: | 2015/2016 |
| Thesis type: | diploma thesis |
| Thesis language: | čeština |
| Department: | Management (51-400110) |
| Supervisor: | PhDr. Josef Voráček, Ph.D. |
| Author: | hidden - assigned by the advisor |
| Date of registration: | 01.07.2016 |
| Date of assignment: | 26.08.2016 |
| Date and time of defence: | 14.09.2017 09:00 |
| Date of electronic submission: | 01.08.2017 |
| Date of submission of printed version: | 08.08.2017 |
| Date of proceeded defence: | 14.09.2017 |
| Opponents: | Mgr. William Morea Crossan, Ph.D. |