Thesis (Selection of subject)

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Customer Lifetime Value - Application to Banking Sector

Thesis title in Czech:	Hodnota zákazníka s aplikací v bankovním sektoru
Thesis title in English:	Customer Lifetime Value - Application to Banking Sector
Key words:	Customer, Bank, Lifetime, Profit, Probability, Product, Regression, Revenue, Value
English key words:	Customer, Bank, Lifetime, Profit, Probability, Product, Regression, Revenue, Value
Academic year of topic announcement:	2014/2015
Thesis type:	diploma thesis
Thesis language:	angličtina
Department:	Institute of Economic Studies (23-IES)
Supervisor:	prof. PhDr. Ladislav Krištoufek, Ph.D.
Author:	hidden - assigned by the advisor
Date of registration:	08.06.2015
Date of assignment:	08.06.2015
Date and time of defence:	14.09.2016 00:00
Venue of defence:	IES
Date of electronic submission:	25.07.2016
Date of proceeded defence:	14.09.2016
Opponents:	PhDr. Jaromír Baxa, Ph.D.



URKUND check:

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Preliminary scope of work

Estimating customer lifetime values of individual clients or client groups in different time horizons, as well as the time they remain with the company, using ČSOB internal client’s data. Results should help to target valuable customers and asses the profitability of company’s particular products.

Preliminary scope of work in English