Značka v komunikaci firmy : značka Kofola
| Thesis title in Czech: | Značka v komunikaci firmy : značka Kofola |
|---|---|
| Thesis title in English: | Brand in the communication of a company : The Kofola brand |
| Academic year of topic announcement: | 2006/2007 |
| Thesis type: | Bachelor's thesis |
| Thesis language: | čeština |
| Department: | Department of Marketing Communication and Public Relations (23-KMKPR) |
| Supervisor: | Ing. Ladislav Kopecký |
| Author: | hidden - assigned and confirmed by the Study Dept. |
| Date of registration: | 14.06.2006 |
| Date of assignment: | 14.06.2007 |
| Date and time of defence: | 20.06.2007 00:00 |
| Date of electronic submission: | 20.06.2007 |
| Date of proceeded defence: | 20.06.2007 |
| Opponents: | doc. PhDr. Denisa Hejlová, Ph.D. |