Komunikační aktivity cestovního ruchu v roce 2014: komparativní studie Madridu a Prahy
| Thesis title in Czech: | Komunikační aktivity cestovního ruchu v roce 2014: komparativní studie Madridu a Prahy |
|---|---|
| Thesis title in English: | Communication activities in tourist industry in 2014: compatative studies of cities Madrid and Prague |
| Key words: | Praha, Madrid, cestovní ruch, marketingová komunikace destinace, komunikace měst, propagace |
| English key words: | Prague, Madrid, tourism, marketing communication of destination, city communication, promotion |
| Academic year of topic announcement: | 2012/2013 |
| Thesis type: | Bachelor's thesis |
| Thesis language: | čeština |
| Department: | Department of Marketing Communication and Public Relations (23-KMKPR) |
| Supervisor: | doc. PhDr. Jan Halada, CSc. |
| Author: | hidden - assigned by the advisor |
| Date of registration: | 09.07.2013 |
| Date of assignment: | 09.07.2013 |
| Date and time of defence: | 15.06.2015 00:00 |
| Venue of defence: | FSV Praha 1 |
| Date of electronic submission: | 15.05.2015 |
| Date of proceeded defence: | 15.06.2015 |
| Opponents: | PhDr. Wadim Strielkowski, M.Sc., Ph.D. |
| URKUND check: | |