Koncept udržitelnosti jako nová mediální poloha marketingových aktivit nadnárodních společností v České republice
| Thesis title in Czech: | Koncept udržitelnosti jako nová mediální poloha marketingových aktivit nadnárodních společností v České republice |
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| Thesis title in English: | Sustainability as a new way of media presentation of multinational companies in the Czech republic |
| Key words: | Udržitelný rozvoj, CSR, kvalitativní analýza, metoda ukotvené teorie, Česká republika, marketing, public relations. |
| English key words: | Sustainable development, CSR, qualitative analysis, grounded theory, Czech Republic, marketing, public relations. |
| Academic year of topic announcement: | 2011/2012 |
| Thesis type: | diploma thesis |
| Thesis language: | čeština |
| Department: | Department of Media Studies (23-KMS) |
| Supervisor: | PhDr. Pavel Dolanský |
| Author: | hidden - assigned by the advisor |
| Date of registration: | 15.02.2012 |
| Date of assignment: | 15.02.2012 |
| Date and time of defence: | 22.06.2015 00:00 |
| Venue of defence: | FSV Praha 1. |
| Date of electronic submission: | 13.05.2015 |
| Date of proceeded defence: | 22.06.2015 |
| Opponents: | Mgr. Ing. David Klimeš, Ph.D. |
| URKUND check: | |