Marketingový mix nově vznikajícího sportovního zařízení
Thesis title in Czech: | Marketingový mix nově vznikajícího sportovního zařízení |
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Thesis title in English: | Marketing mix of a new emerging sports facility |
Key words: | sportovní služba, marketing, marketingový mix, marketingová strategie, konkurence |
English key words: | sport service, marketing, marketing mix, marketing strategy, competition |
Academic year of topic announcement: | 2010/2011 |
Thesis type: | Bachelor's thesis |
Thesis language: | čeština |
Department: | Management (51-400110) |
Supervisor: | doc. PhDr. Jan Šíma, Ph.D. |
Author: | hidden![]() |
Date of registration: | 22.06.2011 |
Date of assignment: | 08.03.2012 |
Date and time of defence: | 17.05.2012 10:40 |
Date of electronic submission: | 27.04.2012 |
Date of submission of printed version: | 27.04.2012 |
Date of proceeded defence: | 17.05.2012 |
Opponents: | PhDr. Josef Voráček, Ph.D. |