Willingness to pay for tickets for public transport
| Název práce v češtině: | Ochota platit za lístky ve veřejné dopravě |
|---|---|
| Název v anglickém jazyce: | Willingness to pay for tickets for public transport |
| Klíčová slova: | ochota platit, logit |
| Klíčová slova anglicky: | WTP, logit, public transportation |
| Akademický rok vypsání: | 2021/2022 |
| Typ práce: | bakalářská práce |
| Jazyk práce: | angličtina |
| Ústav: | Institut ekonomických studií (23-IES) |
| Vedoucí / školitel: | Mgr. Petr Polák, M.Sc., Ph.D. |
| Řešitel: | skrytý - zadáno vedoucím/školitelem |
| Datum přihlášení: | 23.08.2022 |
| Datum zadání: | 23.08.2022 |
| Datum a čas obhajoby: | 10.06.2024 09:00 |
| Místo konání obhajoby: | Opletalova, O314, místnost. č. 314 |
| Datum odevzdání elektronické podoby: | 01.08.2023 |
| Datum proběhlé obhajoby: | 10.06.2024 |
| Oponenti: | PhDr. Miroslav Palanský, Ph.D. |
| Seznam odborné literatury |
| Bibliography
Breidert, C., Hahsler M., Reutterer T. (2006): “A Review of Methods for Measuring Willingness-to-Pay.” Innovative Marketing: 2(4) Hanemann, W. M. (1991): “Willingness to pay and willingness to accept: how much can they differ?” The American Economic Review: pp. 635–647 Wooldridge, J. M. (2013): “Introductory econometrics: a modern approach.“ 5th ed. Mason, OH: South-Western Cengage Learning. Lane, Bradley W. (2012): “A time-series analysis of gasoline prices and public transportation in US metropolitan areas.” Journal of Transport Geography, Volume 22: pp. 221-235 Eboli, L., Mazzulla G. (2008): „Willingness-to-pay of public transport users for improvement in service quality. “ Pujiati, A., Nihayah, D. M., Bowo, P. A., Prastiwi, F. S. (2019): “Willingness to Pay for Improving The Quality of Public Transportation.” Myers G, Hagen DA, Russo T, McMullin, C., Lembrick, A., Silbaugh, B., Parker, K. (2006): “ Benefits of Campus Transit Pass: Study of Students’ Willingness to Pay for Proposed Mandatory Transit Pass Program.” Putri, L., Widyastuti, H. (2019): “Study of willingness to pay the Jakarta-Bandung highspeed train: a case study of Argo Parahyangan train passangers.” |
| Předběžná náplň práce v anglickém jazyce |
| Research question and motivation
Public transportation fulfills an important role in the everyday life of many people, especially in metropolitan areas. After the significant increase in the price of gasoline, it can be expected that there will also be an increase in the amount of transit ridership — the number of passenger boardings on public transportation (Lane, 2012). The public transportation companies might choose to react to this situation in a number of ways, including, but not limited to, changing the price of tickets and investing in their vehicle fleet. In that case, it may be advantageous to have available a passengers' willingness to pay (WTP) for public transportation (PT) tickets analysis, which uses current data from the Czech Republic. This thesis will strive to answer the following questions: What is the maximum price (or price range) the passengers are willing to pay for public transportation tickets? What factors influence the willingness to pay for the tickets? Contribution There exist several other studies of a similar nature conducted abroad, including (Eboli, Mazzulla, 2008) and (Pujiati et al., 2019), which both focused on the passengers' WTP for improvements in the service quality — mainly increases in the service frequency. There are also some studies focused on a particular transit route or demographic. An example of these would be a study of students’ WTP for mandatory transit pass (Myers et al., 2006) and the study of willingness to pay for the Jakarta-Bandung highspeed train (Putri, 2019). This thesis would like to take inspiration from these researches and analyze the WTP for PT tickets with newer data from the Czech Republic. The result of this thesis could be used by Czech PT firms when deciding on ticket prices or investment in the vehicle fleet. Methodology This thesis is going to use primary data collected by myself. The data set will be acquired by a distribution of a self-developed questionnaire. The questionnaire will be, most likely, distributed via online channels. The questionnaire will consist of two main parts: the socioeconomic characteristics of the respondent and further information about their PT preferences. To allow for distinctions between groups of respondents, I plan to obtain information about gender, age, occupation, location, car availability, and travel frequency. To gather information about passengers' PT preferences, I will probably use a combination of indirect and direct survey questions to widen possible analytical approaches. After obtaining and formatting the dataset, I will use a logit, or probit, model to analyze the data for relationships between the variables, as is standard for analyzing WTP (Breidert et al., 2006). To ensure that the quantitative part of the thesis is without major mistakes, I will use Introductory econometrics: a modern approach textbook by Wooldridge. Although the data obtained through this questionnaire might suffer from the loss of external validity, I hope the results will still be useful. Outline 1. Introduction 2. Literature review 3. Theoretical concepts 4. Data 5. Empirical analysis 6. Results 7. Conclusion |