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Journalistic Branding Behaviour on Social Media: Do Indian political journalists create a brand online?
Název práce v češtině: Novinářské brandingové chování na sociálních sítích: Vytváří si indičtí političtí novináři značku online?
Název v anglickém jazyce: Journalistic Branding Behaviour on Social Media: Do Indian political journalists create a brand online?
Klíčová slova: Twitter, žurnalistický branding, analýza profilu, indický novinář
Klíčová slova anglicky: Twitter, Journalistic Branding, Profile Analysis, Indian Journalist
Akademický rok vypsání: 2021/2022
Typ práce: diplomová práce
Jazyk práce: angličtina
Ústav: Katedra žurnalistiky (23-KZ)
Vedoucí / školitel: Mgr. Anna Shavit, Ph.D.
Řešitel: skrytý - zadáno a potvrzeno stud. odd.
Datum přihlášení: 04.02.2022
Datum zadání: 04.02.2022
Datum potvrzení stud. oddělením: 04.02.2022
Datum a čas obhajoby: 16.09.2022 10:00
Místo konání obhajoby: Hollar - Smetanovo nábřeží 6,Praha 1, H011, Hollar - místn. č. 011
Datum odevzdání elektronické podoby:31.07.2022
Datum proběhlé obhajoby: 16.09.2022
Oponenti: Mgr. Veronika Macková, Ph.D.
 
 
 
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Seznam odborné literatury
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Předběžná náplň práce
Ve věku sociálních médií se komunikační nástroje jako Twitter staly důležitým informačním zdrojem pro sledování novinek z oboru. Stále více uživatelů sociálních sítí nyní sleduje přímo osobní profily novinářů, novinky kromě sledování velkých mediálních domů. Předkládaná studie se snaží prostřednictvím výzkumu vybraných účtu sedmi indických novinářů na Twitteru porozumět tomu, jak vzniká osobní brand novináře a jak toto médium slouží k propagaci jednotlivých novinářů. Vlastní výzkum se soustředí na posty sbírané po dobu 61 dní v čase indických voleb a druhé vlny COVID-19. Na základě rozsáhlého korpusu dat se podařilo zjistit, že branding jako nástroj pro sebeprezentaci je mezi indickými novináři na Twitteru běžný. Tyto profily jsou také z velké části profesionální. Studie také ukazuje, že nejrozšířenějším vizuálním prvkem brandingu novinářů byl odkaz na vlastní novinářskou práci namísto organizační nebo osobní identity značky.
Předběžná náplň práce v anglickém jazyce
In the social media age, communication tools like Twitter have become an important medium to report the latest update from the field. More and more social media users now follow journalists’ personal profiles to get news apart from following major media houses. Through a visual examination of the Twitter profiles and the tweets of seven Indian political journalists for a period of 61 days amid an election and COVID-19 second wave in India, this study tries to understand branding practices that are done to promote one’s individual as well as news organization content when interacting on social media. Based on an extensive corpus of tweets, results indicate that branding as a tool for self-presentation is common among Indian journalists on Twitter, where they largely try to keep a professional and organisation profile. The study also shows that while branding themself online, the most widely used visual element of branding by journalists was a reference to his/her own journalistic works, instead of organisational or personal branding identity.
 
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