Warfare and Institutional Communication on Social Media in 2020 Nagorno-Karabakh Conflict

• Název práce v češtině: Válčení a komunikace institucí na sociálních médiích během konfliktu o Náhorní Karabach v roce 2020
• Název v anglickém jazyce: Warfare and Institutional Communication on Social Media in 2020 Nagorno-Karabakh Conflict
• Klíčová slova: nagorno-karabakh, social media, facebook, communication, war, institution, ministry, of, defense, foreign affairs, 2020, armenia, azerbaijan, history, kim kardashian, comparative analysis, public diplomacy
• Klíčová slova anglicky: nagorno-karabakh, social media, facebook, communication, war, institution, ministry, of, defense, foreign affairs, 2020, armenia, azerbaijan, history, kim kardashian, comparative analysis, public diplomacy
• Akademický rok vypsání: 2020/2021
• Typ práce: diplomová práce
• Jazyk práce: angličtina
• Ústav: Katedra bezpečnostních studií (23-KBS)
• Vedoucí / školitel: Mgr. Jan Ludvík, Ph.D.
• Řešitel: skrytý - zadáno vedoucím/školitelem
• Datum přihlášení: 19.07.2021
• Datum zadání: 19.07.2021
• Datum a čas obhajoby: 15.09.2021 08:00
• Místo konání obhajoby: Pekařská 16, JPEK314, 314, Malá učebna, 3.patro
• Datum odevzdání elektronické podoby: 26.07.2021
• Datum proběhlé obhajoby: 15.09.2021
• Oponenti: Dr. rer. pol. Michal Parízek, M.Sc., Ph.D.

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Předběžná náplň práce

The thesis aims to explore, describe and compare communication via Facebook posts by MFAs and MODs of Armenia and Azerbaijan in relation to Nagorno Karabakh conflict in form of two case comparative study. It attempts to identify the key narratives and online communication practices, which the MFAs used in a period prior to the war and after the war’s beginning, since MFAs are seen as a vehicle of outwards communication of a narrative for purposes of this thesis. At the same time it attempts to establish which researched of the communication channels seem to have larger impact in comparative perspective based on a data set acquired via Crowdtangle, an application for content data mining for and by Facebook.
Since perception of one’s history is a focal point, through which he sees the present, this historical experience reflects on the way one engages in public discourse. This thesis therefore first aims at exploring the roots of Nagorno Karabakh conflict which is necessary to identify possible key narratives both parties use to justify their position and actions. Upon the historiographic analysis, it proceeds to analyze communication of MFA of Armenia and MFA of Azerbaijan on Facebook itself.
MFAs are seen as a centerpiece to Public Digital Diplomacy (Tuch 1990) efforts coordination of any state, I will therefore conceptualize the researched communication on Facebook in this context. (Manor 2019) I will provide both quantitative, and qualitative overview of both parties’ communication, which I will further analyze and compare with each other, trying to trace the historical narratives previously researched. To do this, the thesis sets a timeframe of 100 days – 50 days before the start of war and 50 after its beginning, to be able to compare respective parties’ Facebook activity prior and during the war.
I will therefore explore, how can Facebook of MFAs and MODs might prove to be a useful tool for narrative creation and control, morale boost and public engagement during wartime, in relation to the practice of public diplomacy. I see immersion in institutional wartime communication on social media as a crucial and as often overlooked topic, given the prominence of hybrid actuation as part of modern warfare, especially in times, when more people rely on social media as their main information source.

Předběžná náplň práce v anglickém jazyce

The thesis aims to explore, describe and compare communication via Facebook posts by MFAs and MODs of Armenia and Azerbaijan in relation to Nagorno Karabakh conflict in form of two case comparative study. It attempts to identify the key narratives and online communication practices, which the MFAs used in a period prior to the war and after the war’s beginning, since MFAs are seen as a vehicle of outwards communication of a narrative for purposes of this thesis. At the same time it attempts to establish which researched of the communication channels seem to have larger impact in comparative perspective based on a data set acquired via Crowdtangle, an application for content data mining for and by Facebook.
Since perception of one’s history is a focal point, through which he sees the present, this historical experience reflects on the way one engages in public discourse. This thesis therefore first aims at exploring the roots of Nagorno Karabakh conflict which is necessary to identify possible key narratives both parties use to justify their position and actions. Upon the historiographic analysis, it proceeds to analyze communication of MFA of Armenia and MFA of Azerbaijan on Facebook itself.
MFAs are seen as a centerpiece to Public Digital Diplomacy (Tuch 1990) efforts coordination of any state, I will therefore conceptualize the researched communication on Facebook in this context. (Manor 2019) I will provide both quantitative, and qualitative overview of both parties’ communication, which I will further analyze and compare with each other, trying to trace the historical narratives previously researched. To do this, the thesis sets a timeframe of 100 days – 50 days before the start of war and 50 after its beginning, to be able to compare respective parties’ Facebook activity prior and during the war.
I will therefore explore, how can Facebook of MFAs and MODs might prove to be a useful tool for narrative creation and control, morale boost and public engagement during wartime, in relation to the practice of public diplomacy. I see immersion in institutional wartime communication on social media as a crucial and as often overlooked topic, given the prominence of hybrid actuation as part of modern warfare, especially in times, when more people rely on social media as their main information source.