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Detail práce
  
Determinants of overall domestic performance of a motion picture
Název práce v češtině: Faktory ovlivňující celkové tržby filmových snímků na severoamerickém trhu
Název v anglickém jazyce: Determinants of overall domestic performance of a motion picture
Akademický rok vypsání: 2018/2019
Typ práce: bakalářská práce
Jazyk práce: angličtina
Ústav: Institut ekonomických studií (23-IES)
Vedoucí / školitel: RNDr. Michal Červinka, Ph.D.
Řešitel: skrytý - zadáno vedoucím/školitelem
Datum přihlášení: 14.05.2019
Datum zadání: 31.05.2019
Datum a čas obhajoby: 08.09.2020 09:00
Místo konání obhajoby: Opletalova - Opletalova 26, O105, Opletalova - místn. č. 105
Datum odevzdání elektronické podoby:31.07.2020
Datum proběhlé obhajoby: 08.09.2020
Oponenti: Mgr. Tomáš Kučera
 
 
 
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Zásady pro vypracování
Motion picture and television industries have fundamental impact on both local and national economies. For example, the filming of “Captain America: Winter’s Solider” boosted Ohio’s economy by $31 million (Fried, 2015). In addition it employs local workers, brings film-induced tourism and foreign capital into shooting locations. Recently, the industry experience rapid changes, eg. breaking sales records only days after being set and thus I find it meaningful to examine which factors affects theatrical revenues and also review past studies concerning this topic.

First, I intend to review past studies and literature, add recent data and subsequently use regression analysis. Preliminary analysis shows that the opening weekend box office performance of the US films at the domestic (North American) market becomes more and more reliable predictor for the overall revenues. Our primary objective is to examine the relationship between opening weekend box office performance and consequent success (in terms of revenue) of a motion picture using publicly available data and its development throughout past two decades. Additionally, I would like to review Mrs. Dvořáková´s thesis studying pre-release factors concerning European motion pictures as high-risk business projects and apply key elements of her study to the US market data including also period 2017-2019. Moreover, I would like to attempt at identifying other factors affecting opening weekend US box office itself such.

In my thesis I plan to use regression analysis on data from International Movie Database (IMDb.com) and Box Office Mojo (boxofficemojo.com) and other sources.
Seznam odborné literatury
Jeffrey Wooldridge (2009), Introductory econometrics: A modern approach, 4e International Edition, South Western Cengage Learning

Adéla Dvořáková (2017), Determinants of the Box Office Success in the European Film Market, diplomová práce, Masarykova Univerzita, Katedra financí

Barrie Gunter (2018), Predicting Movie Success at the Box Office, Palgrave Macmillan, Cham

Wenjing Duan,Bin Gu,Andrew B. Whinston (2008), “Do online reviews matter? — An empirical investigation of panel data”, Decision Support Systems, Elsevier, 45(4), 1007-1016

Lubbers, Charles, and Mika, Deborah (2019), “User-generated reviews, genre, MPAA rating and time in theater as correlates of movie box-office revenues”, Quarterly Review of Business Disciplines, edited by Margaret Goralski, International Academy of Business Disciplines, 5(3), 163-182

Fried, N. (2015) “U.S. film and TV production drives economic growth in every corner of America” Retrieved from https://www.mpaa.org/u-s-film-and-tv-production-drives-economicgrowth-in-every-corner-of-america/
Předběžná náplň práce
1. Introduction
2. Literature review
3. Data and variables
4. Methodology
5. Results & Interpretation
6. Summary and Conclusion
7. References
Předběžná náplň práce v anglickém jazyce
1. Introduction
2. Literature review
3. Data and variables
4. Methodology
5. Results & Interpretation
6. Summary and Conclusion
7. References
 
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