How team strategy in football influence players’ market value

• Název práce v češtině: Jak týmová strategie ve fotbale ovlivňuje cenu hráčů na přestupovém trhu
• Název v anglickém jazyce: How team strategy in football influence players’ market value
• Klíčová slova: Fotbal, Hodnota hráčů, Týmová Strategie, Fotbalový přestupový trh
• Klíčová slova anglicky: Football, Players’ Value, Team Strategy, Football Transfer Market
• Akademický rok vypsání: 2018/2019
• Typ práce: bakalářská práce
• Jazyk práce: angličtina
• Ústav: Institut ekonomických studií (23-IES)
• Vedoucí / školitel: Petr Pleticha, M.Sc.
• Řešitel: skrytý - zadáno vedoucím/školitelem
• Datum přihlášení: 09.05.2019
• Datum zadání: 10.05.2019
• Datum a čas obhajoby: 10.06.2020 09:00
• Datum odevzdání elektronické podoby: 01.05.2020
• Datum proběhlé obhajoby: 10.06.2020
• Oponenti: PhDr. Lenka Šťastná, Ph.D.

Seznam odborné literatury

ANTE, L. (2019). Determinants of Transfers Fees: Evidence from the Five Major European Football Leagues.

He, M., CACHUCHO, R., & KNOBBE, A. J. (2015). Football Player's Performance and Market Value. In MLSA@ PKDD/ECML (pp. 87-95).

HERM, S., CALLSEN-BRACKER, H. M., & KREIS, H. (2014). When the crowd evaluates soccer players’ market values: Accuracy and evaluation attributes of an online community. Sport Management Review, 17(4), 484-492.

MÜLLER, O., SIMONS, A., & WEINMANN, M. (2017). Beyond crowd judgments: Data-driven estimation of market value in association football. European Journal of Operational Research, 263(2), 611-624.

PEETERS, T. (2018). Testing the Wisdom of Crowds in the field: Transfermarkt valuations and international soccer results. International Journal of Forecasting, 34(1), 17-29.

Předběžná náplň práce v anglickém jazyce

Research question and motivation

Football clubs in Europe are not playing for fun but mainly for a profit. Clubs are spending hundreds of million euros on the football transfer market every year to get the best players available. Some teams are also investing a lot of money into finding new talents all around the world in hope to get them to their team, make them top star players and sell them on the market. It is indisputable that value of the football players depends on their personal attributes and performance, but the scope of this text is to find if and how the strategy of the whole team influence players’ value. The main hypothesis is that offensive players are valued higher on the market, so the teams that play offensive football are more likely to raise higher valued football players than the teams playing defensively.

Our major research questions will be:

1) Does the team strategy influence the value of players on the market?
2) If the strategy influences the value, is it right to conclude that offensive strategy leads to higher valued players?

Contribution

The main contribution of this work is to find evidence that playing offensive football leads to higher revenue from selling players on the European football transfer market. The effect of players’ personal attributes, performance as well as effect of market information on players’ value has been examined (He et al., 2015) also the influence of the league in which the player operates has been tested (Ante, 2019) but the effect of team strategy on players’ value has been so far neglected. Finding some evidence that team strategy influences players’ value can lead to further research and potentially to adjustments in the teams investing and playing strategies.

Methodology

The first part of the thesis will be focused on measuring offensiveness of teams’ strategies depending on teams’ statistics like shots, corners, yellow cards, etc. When the definition of the strategy will be specified, the “strategy variable” will be used in a model estimated using OLS regression with Player’s value as a dependent variable and a significance of this variable will be tested. The research will be done on the case of the Premier League since it is the most prestigious league in Europe. The data used in this work will be obtained from publicly available sources like the official website of the league, football statistics databases and others. Players’ market value will be obtained from transfermarkt.de since according to research wisdom of crowds estimates the transfer fees well. (Herm et al., 2014)