Legitimita médií veřejné služby v 21. století: role analýzy publika

• Název práce v češtině: Legitimita médií veřejné služby v 21. století: role analýzy publika
• Název v anglickém jazyce: The Legitimacy of Public Service Media in the 21st Century: The Role of Audience Analysis
• Klíčová slova: Média veřejné služby, legitimita, publikum, veřejná služba, očekávání, digitální síťová média, obsahová analýza
• Klíčová slova anglicky: Public service media, Legitimacy, Public, Public Service, Expectations, New Media, Content Analysis
• Akademický rok vypsání: 2015/2016
• Typ práce: disertační práce
• Jazyk práce: čeština
• Ústav: Institut komunikačních studií a žurnalistiky (23-IKSZ)
• Vedoucí / školitel: PhDr. Vlastimil Nečas, Ph.D.
• Řešitel: skrytý - zadáno a potvrzeno stud. odd.
• Datum přihlášení: 06.10.2015
• Datum zadání: 06.10.2015
• Datum potvrzení stud. oddělením: 06.10.2015
• Datum a čas obhajoby: 16.03.2021 00:00
• Datum odevzdání elektronické podoby: 16.11.2020
• Datum proběhlé obhajoby: 16.03.2021
• Oponenti: PhDr. Tomáš Trampota, Ph.D.

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Předběžná náplň práce

Disertační práce se zabývá aktuálním postavením médií veřejné služby v Evropě. Popisuje situaci, kdy tato média po dlouhých letech v pozici přirozeně monopolních vysílatelů soupeří o pozornost nejen s řadou soukromých médií, ale i s nepřeberným množstvím online platforem. V práci jsou analyzovány hlavní příčiny potenciálního ohrožení legitimity médií veřejné služby. Na úvod jsou popsány normativní požadavky, které jsou na média veřejné služby kladeny primárně legislativou, ale která vyplývají i ze sociálně-historického kontextu. Dále jsou analyzovány technologické trendy na mediálním trhu, které ovlivňují způsob konzumace mediálních obsahů a na závěr proměna vztahu mezi médii veřejné služby a jejich publikem. Právě publikum, respektive jeho očekávání, je v práci identifikováno jako klíčový zdroj legitimity médií veřejné služby. Praktická část práce si tak klade za cíl zmapovat, jakým způsobem se sama média veřejné služby v Evropě v kontextu obhajoby vlastní legitimity věnují analýzám publika. Zároveň tato část představuje konkrétní příklady dobré praxe, doporučení i výsledky vlastního pilotního kvantitativního výzkumu na reprezentativním vzorku české populace, který ověřuje potenciál některých z uvedených doporučení na příkladu České televize.

Předběžná náplň práce v anglickém jazyce

The dissertation thesis addresses the current position of European public service media. After many years in the position of naturally monopolistic broadcasters, these media are competing for attention not only with a number of private media but also with an unlimited number of online platforms. The thesis analyzes the main potential threats to the legitimacy of public service media and gradually describes the normative requirements that are imposed on public service media primarily by legislation, but that also arise from a socio-historical context. Furthermore, it describes technological trends in the media sector that influence media consumption patterns. Finally, it covers the transformation of the relationship between public service media and their audience. The audience and their expectations are identified as the key source of public service media legitimacy. The research in the thesis aims to analyze to what extent and how the public service media in Europe use audience analysis when defending their own legitimacy. It also presents specific recommendations and results of the author’s own quantitative pilot research on a representative sample of the Czech population, which verifies the potential of some of these recommendations on the example of the Czech Television's perception.