Témata prací (Výběr práce)Témata prací (Výběr práce)(verze: 362)
Detail práce
   Přihlásit přes CAS
Legitimita médií veřejné služby v 21. století: role analýzy publika
Název práce v češtině: Legitimita médií veřejné služby v 21. století: role analýzy publika
Název v anglickém jazyce: The Legitimacy of Public Service Media in the 21st Century: The Role of Audience Analysis
Klíčová slova: Média veřejné služby, legitimita, publikum, veřejná služba, očekávání, digitální síťová média, obsahová analýza
Klíčová slova anglicky: Public service media, Legitimacy, Public, Public Service, Expectations, New Media, Content Analysis
Akademický rok vypsání: 2015/2016
Typ práce: disertační práce
Jazyk práce: čeština
Ústav: Institut komunikačních studií a žurnalistiky (23-IKSZ)
Vedoucí / školitel: PhDr. Vlastimil Nečas, Ph.D.
Řešitel: skrytý - zadáno a potvrzeno stud. odd.
Datum přihlášení: 06.10.2015
Datum zadání: 06.10.2015
Datum potvrzení stud. oddělením: 06.10.2015
Datum a čas obhajoby: 16.03.2021 00:00
Datum odevzdání elektronické podoby:16.11.2020
Datum proběhlé obhajoby: 16.03.2021
Oponenti: PhDr. Tomáš Trampota, Ph.D.
  doc. JUDr. Jiří Kroupa, CSc.
Seznam odborné literatury
Anderson, C. (2006). The long tail: Why the future of business is selling more of less. New York, NY: Hyperion.
Ang, I. (1991). Desperately Seeking the Audience. London: Routledge.
Artz, B.L. (2015). Introduction In: M. McCauley, P. Lee, B. Artz, D. Halleck, & P. E. Peterson, Public Broadcasting And The Public Interest (s.31–37). S.l.: Routledge.
Atack, I. (1999). Four criteria of development NGO legitimacy. World Develompent, 27(5), 855–864.
Aula, P. (2011). Meshworked Reputation: Publicists’Views on the Reputational Impacts of Online Communication. Public Relations Review, 27(1), 28-36.
Banda, F. (2009). Civic education for media professionals, a training manual. Paris: UNESCO.
Banerjee, I., & Seneviratne, K. (2005). Public Service Broadcasting: A best practices sourcebook [cit. 13.6.2017]. Dostupné z: http://unesdoc.unesco.org/images/0014/001415/141584e.pdf
Benington, J. (2011). From Private Choice to Public Value. In: J. Benington, M. Moore, Public Value: The Theory and Practice. Basingstoke: Palgrave.
Benkler, Y. (2006). The wealth of networks: How social production transforms markets and freedom. New Haven, CT: Yale University Press.
Berger, A. A. (2016). Media and communication research methods. An introduction to qualitative and quantitative approaches. CA: Sage.
Berger, P. L., Luckmann, T. (1999). Sociální konstrukce reality. Brno: Centrum pro studium demokracie a kultury.
Binder, M., & Heupel, M. (2015). The legitimacy of the UN Security Council: evidence from recent general assembly debates. International Studies Quarterly, 59(2), 238–250.
Blumler, J. (1992). Public Service Broadcasting Before the Commercial Deluge. In: J. Blumler, Television and the Public Interest: Vulnerable Values in West European Broadcasting, London: Sage.
Blumler, J. (1998). Wrestling with the Public Interest in Organized Communications. In: K. Brants, J. Hermes, L. van Zoonen, The Media in Question. Popular Cultures and Public Interests (s. 51–63). London: Sage.
Bobbio, N. (1987). The Future of Democracy: A Defence of the Rules of the Game. University of Minnesota Press.
Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? Journal of Marketing, 73(3), 52–68.
Brevini, B. (2013). Public Service Broadcasting Online: A Comparative European Policy Study of PSB 2.0. London: Palgrave.
Brigs, A., & Burke, P. (2006). A Social History of the Media: from Gutenberg to the Internet. Cambridge: Polity.
Brogi, E., & Parcu, P. L. (2014). The Evolving Regulation of the Media in Europe as an Instrument for Freedom and Pluralism [cit. 16.6.2017]. Dostupné z: http://cadmus.eui.eu/bitstream/handle/1814/29923/RSCAS_2014_09.pdf?sequence=1&isAllowed=y.
Burri, M. (2015). Public Service Media Contemplating a “Public Service Navigator”: In Search of New- (and Better-) Functioning Public Service Media. International Journal Of Communication, 9(19), 1341–1359. Dostupné z: https://ijoc.org/index.php/ijoc/article/view/2763
Burri, M. (2016). Public Service Broadcasting 3.0: Legal Design for the Digital Present. S.l.: Routledge.
Butch, R. (2008). The Citizen Audience: Crowds, Publics and Individuals. Routlege. New York.
Cammaerts, B. (2008). Critiques On The Participatory Potentials Of Web 2.0. Communication, Culture, 1(4), 358–377.
Carr C. T., & R. Hayes A. (2015). Social Media: Defining, Developing, and Divining. Atlantic Journal of Communication, 23(1), 46–65.
Claassen, R. (2011). Communication as Commodity: Should the Media be on the Market? Journal of Applied Philosophy, 28(1), 65-79.
Coase, R. (1950). British Broadcasting: A Study in Monopoly. Cambridge, MA: Harvard University Press.
Coleman, S. (2004). From service to commons: Reinventing a space for public communication. In J. Cowling, D. Tambini (eds.), From public service broadcasting to public service communication (s. 89–99). London, England: IPPR.
Collins, R. (2010). From Public Service Broadcasting to Public Service Communication. In: G. F. Lowe (ed.), The Public in Public Service Media (s. 53–70). Göteborg, Sweden: Nordicom
Collins, R., Finn, A., McFadyen, S., & Hopkins, C. (2001). Public Service Broadcasting Beyond 2000: Is There a Future for Public Service Broadcasting? Canadian Journal of Communication, 25(1), 3-15.
Cuilenburg, J., & McQuail, D. (2003). Media Policy Paradigm Shifts: Towards a New Communications Policy Paradigm. Eurpean Journal of Communication, 18(2), 181-207.
Curran, J. (1998). Newspapers and the press. In: A. Briggs, P. Cobley (eds.). The Media, Harlow: Longman.
Curran, J. (2011). Media and Democracy. London a New York: Routledge.
Curran, J., & Seaton, J. (2003). Power without responsibility: the press, broadcasting, and new media in Britain. London: Routledge.
Dahlgren, P. (1995). Television and the Public Sphere: Citizenship, Democracy and the Media. London: Sage.
Dahlgren, P., & Sparks, C. (2005). Communication and Citizenship Journalism and the Public Sphere. S.l.: Routledge.
DeCillia, B., & McCurdy, P. (2016). The Sound of Silence: The Absence of Public Service Values in Canadian Media Discourse about the CB. Canadian Journal of Communication, 41, 547-567.
Deephouse, D., & Carter, S. (2005). An Examination of Differences between Organizational Legitimacy and Organizational Reputation. Journal of Management Studies, 42(2), 329-360.
Detoni, M. (2016). Public Service Broadcasting And The Construction Of A Public Sphere. Comunicação E Sociedade, 30, 39–54.
Donders, K. (2011). From Public Service Broadcasting to Public Service Media In: K. Donders, Public Service Media and Policy in Europe (s. 9–24). Basingstoke: Palgrave Macmillan.
Donders, K., Lowe, G. F., & Van den Bulck, H. (2018). Public Service Media in the Networked Society. What Society? What Network? What Role? In: Donders, K., Lowe, G. F., & Van den Bulck, H., Public Service Media in the Networked Society (s. 11–26). Gothenburg, Sweden: Nordicom.
Donders, K., Pauwels, C., & Loisen, J. (2012). Introduction: All or nothing? From public service broadcasting to public service media, to public service “anything”? International Journal of Media & Cultural Politics, 8(1), 3–12. Dostupné z: https://doi.org/10.1386/macp.8.1.3_2
Dowling, J., & Pfeffer J. (1975). Organizational legitimacy: Social values and organizational behavior. Pacific Sociological Review, 18, 122-136.
Ellison, N. B., & Boyd, D. (2013). Sociality through Social Network Sites. In W. H. Dutton, The Oxford Handbook of Internet Studies (s. 151–172). Oxford: Oxford University Press.
Fairclough, N. (2002). Media discourse. London: Oxford University Press.
Flew, T., Swift, A. (2014). Engaging, Persuading, And Entertaining Citizens: Mediatization And The Australian Political Public Sphere. The International Journal of Press/Politics, 20(1), 108–128.
Franck, T. M. (1990). The power of legitimacy among nations. Oxford: Oxford University Press.
Fraser, N., 1990. Rethinking the Public Sphere: a Contribution to the Critique of Actually Existing Democracy. Social Text, 25/26, 56–80.
Gardberg, N., Fombrun, C. (2006). Corporate Citizenship: Creating Intangible Assets across Institutional Environments. Academy of Management Review 31(2). 329–346.
Garnham, N. (1990). Capitalism and communication: global culture and the economics of information. London: Sage.
Głowacki, M. (2015). Governance of Public Service Media in Poland: The Role of the Public. Media and Communication, 3(4), 26–34.
Goodman, E. P. (2004). Media policy out of the box. Berkeley Technology Law Journal, 19, 1389–1472.
Gripsrud, J. (2007). Television and the European Public Sphere. European Journal of Communication 22(4), 479–492.
Habermas, J. (1989). The Structural Transformation of the Public Sphere. Cambridge, MA: MIT Press.
Habermas, J. (2006). Political communication in media society: Does democracy still enjoy an epistemic dimension? The impact of normative theory on empirical research. Communication Theory, 16 (4), 411–26.
Hallin, D. C, Mancini, P. (2004). Comparing media systems. Three models of media and politics. New York: Cambridge University Press.
Helberger, N. (2011). Diversity label: Exploring the potential and limits of a transparency approach to media diversity. Journal of Information Policy, 1, 337–369.
Hendy, D. (2013). Public service broadcasting. New York, NY: Palgrave Macmillan.
Hindman, M. (2009). The myth of digital democracy. Princeton, NJ: Princeton University Press.
Horner, L., Lekhi R., & Blaug, R. (2006). Deliberative democracy and the role of public manager. Final report of The Work Foundation’s public value consortium. Dostupné z: https://www.researchgate.net/profile/Ricardo_Blaug/publication/237474808_Deliberative_democracy_and_the_role_of_public_managers/links/56e927ed08ae9bcb3e1e5048/Deliberative-democracy-and-the-role-of-public-managers.pdf?origin=publication_detail
Hoynes, W. (2015). The PBS Brand and the Merchandising of Public Service In In: M. McCauley, P. Lee, B. Artz, D. Halleck, & P. E. Peterson, Public Broadcasting And The Public Interest (s. 69–79). S.l.: Routledge.
Hsieh, H.-F., & Shannon, S. E. (2005). Three Approaches to Qualitative Content Analysis, Research Article. Qualitative Health Research, 15(9), 1277-1288. Dostupné z: https://doi.org/10.1177/1049732305276687
Hudson, A. (2001). NGO’s transnational advocacy networks: From „legitimacy“ to „political responsibility“? Global Networks, 1(4), s. 331-352. Dostupné z: https://doi.org/10.1111/1471-0374.00019
Hurd, I. (1999). Legitimacy and authority in international politics. International Organization, 53(2), 379–408. Dostupné z: http://ir.rochelleterman.com/sites/default/files/Hurd%201999.pdf
Chadwick, P. (2014). Prologue. In G. F. Lowe, & F. Martin (eds.), The Value of Public Service Media (s. 11–16). Göteborg, Sweden: Nordicom. Dostupné z: http://citeseerx.ist.psu.edu/viewdoc/download?doi=
Jakubowicz, K. (2007). Public Service Broadcasting in the 21st Century. What Chance for a New Beginning? In G. F. Lowe, J. Bardoel, From Public Service Broadcasting to Public Service Media (s. 29–50). Nordicom, Goteborg University Press.
Jakubowicz, K. (2010). From PSB to PSM: A New Promise for Public Service Provision in the Information Society. In B. Klimkiewicz, Media Freedom and Pluralism: Media Policy Challenges in the Enlarged Europe (s.193–228). Budapest: Central European University Press.
Jakubowicz, K. (2010). PSB 3.0: Reinventing European PSB. In Iosifidis P., Reinventing Public Service Communication. European Broadcasters and Beyond (s. 9–22). Basingstoke: Palgrave Macmillan.
Jakubowicz, K. (2013). Nová ekologie médií. Konvergence a mediamorfóza. Zlín: VeRBuM
Jakubowicz, K. (2017). Média a demokracie v 21. století. Hledání nových modelů. Masarykova univerzita Brno.
Jebril, N., Albæk, E., & de Vreese, C. H. (2013). Infotainment, cynicism and democracy: The effects of privatization vs personalization in the news. European Journal of Communication, 28(2), 105-121.
Ješutová E. (2003). Od mikrofonu k posluchačům. Z osmi desetiletí českého rozhlasu. Praha: Český rozhlas.
Kaňka, P., Kofránková, V., Mayerová, I. & Štoll M. (2015). Autor - vize - meze - televize. Praha: Česká televize.
Keane, J. (1996). The Media and democracy. Cambridge: Polity press.
Kinowska, Z. (2012). Conditions of civil society in Poland. Dostupné z: http://orka.sejm.gov.pl/wydbas.nsf/0/9789F55A271ABAC6C1257AC9004D8BE0/$file/Infos_136.pdf
Klein-Shagrir, O., & Keinonen, H. (2014). Public Service Television in a Multi - Platform Environment. VIEW: Journal of European Television History & Culture, 3(6), 14–23. Dostupné z: http://search.ebscohost.com/login.aspx?direct=true&db=f3h&AN=100603827&lang=cs&site=ehost-live
Lee, G., & Capella, J. N. (2001). The Effects of Political Talk Radio on Political Attitude Formation: Exposure versus Knowledge. Political Communication, 18(4), 369–394.
Lemon, K. N., & Verhoef, P. C. (2016). Understanding Customer Experience Throughout the Customer Journey. Journal of Marketing, 80(6), 69–96.
Lessig, L. (2006). Code: Version 2.0. New York, NY: Basic Books.
Lowe, G. (2009). The Public in Public Service Media. Göteburg, Sweden: Nordicom.
Lowe, G. F., & Martin F. (2014). The Value of Public Service Media. Göteburg, Sweden: Nordicom.
Lowe, G., & Bardoel J. (2007). From Public Service Broadcasting to Public Service Media. Göteburg, Sweden: Nordicom.
Luoma-aho, V. (2012). What is Expected of the Media in a Reputation Society? [cit. 19.5.2018]. Dostupné z: http://www.hssaatio.fi/images/stories/WEM_Final_report_Dec_2012.pdf
Maurer, J. G. (1971). Readings in organizational theory: Open systém approaches. New York: Random House.
McCauley, M., Lee, P., Artz, B., Halleck, D. & Peterson, P. E. (2015). Public Broadcasting And The Public Interest. S.l.: Routledge.
Mccay-Peet, L., & Quan-Haase, A. (2017). What is Social Media and What Questions Can Social Media Research Help Us Answer? In L. Sloan, A. Quan-Haase (2017). The SAGE Handbook of Social Media Research Methods. ProQuest Ebook Central.
McChesney, R. W. (2015). Public Broadcasting Past, Present, and Future In M. McCauley, P. Lee, B. Artz, D. Halleck, & P. E. Peterson. Public Broadcasting And The Public Interest (s. 38-52). S.l.: Routledge.
McKee, A. (2005). The Public Sphere: An Introduction. London: Sage.
McNair, B. (2011). An introduction to political communication. New York: Routledge.
McQuail, D. (1992). Media Performance: Mass Communication and the Public Interest. London: Sage
Miel, P., & Farris, R. (2008). News and information as digital media come of age. Cambridge, MA: The Berkman Center for Internet and Society.
Miller, J.A. (2000). Managing Customer Expectations. Information Systems Management, 17(2), 92–95.
Moe, H. (2007). Commercial Services, Enclosure and Legitimacy. Comparing Contexts and Strategies for PSM Funding and Development. In G. F. Lowe, J. Bardoel. From Public Service Broadcasting to Public Service Media (s. 51-70). Nordicom: Goteborg University Press.
Moravec, V. (2016). Média v tekutých časech: konvergence audiovizuálních médií v ČR. Praha: Academia.
Morozov, E. (2011). The net delusion. How not to liberate the world. New York: Penguin.
Mosco, V. (2002). Brand New World? Globalization, Cyberspace, and the Politics of Convergence. Opening address of the conference 2001 Bugs: Globalism and Pluralism [cit. 20.5.2018]. Dostupné z: https://www.infoamerica.org/documentos_pdf/mosco_01.pdf
Muižnieks N. (2017). Public service broadcasting under threat in Europe. Council of Europe. Dostupné z: https://www.coe.int/en/web/commissioner/-/public-service-broadcasting-under-threat-in-europe
Murdock, G. (1992). Citizens, Consumers and Public Culture. In M. Skovmand, & K. C. Schroder (eds.), Media Cultures: Reappraising Transnational Media (s. 17-41). London: Routledge.
Napoli, P. M. (2011). Exposure diversity reconsidered. Journal of Information Policy, 1, 246–259.
Neuendorf, K. A. (2002). The Content Analysis Guidebook. Thousand Oaks, California: Sage.
Nissen, S. C. (2006). Public service media in the information society. Report prepared for the Council of Europe’s Group of Specialists on Public Service Broadcasting in the Information Society. Dostupné z: https://rm.coe.int/1680483b2f
Nolan, D. (2008). Tabloidisation Revisited: The Regeneration of Journalism in Conditions of Advanced Liberalism. Communication, Politics & Culture. 41(2), 100–118.
Ogrodowczyk, A. (2014). Democratization of Media Policy in the Digital Ecosystems. Speech delivered during scientific seminar. Warsaw.
Örnebring, H., Jönsson, A. (2004). Tabloid journalism and the public sphere: A historical perspective on tabloid journalism. Journalism Studies, 5(3), 283-295.
Parasuraman, A., Zeithaml, V.A., & Berry, L. L. (1985). A Conceptual Model of Service Quality and its Implications for Future Research. Journal of Marketing, 49, 41–50. Dostupné z: https://www.jstor.org/stable/1251430?seq=1#page_scan_tab_contents
Pariser, E. (2011). The filter bubble. London, UK: Viking.
Paulino, F., Guazina, L., & Oliveira M. (2016). Public service media and public communication: concept, context and experiences. Comunicação e Sociedade, 30, 71–86.
Pfeffer, J. (1981). Management as symbolic action: The creation and maintenance of organizational paradigms. In L. L. Cummings, & B.M. Staw, Research in organizational behavior, 13(1), 1-52.
Price, E., & Raboy, M. (2011). Public Service Broadcasting in Transition: A Documentary Reader. Dostupné z: http://repository.upenn.edu/cgcs_publications/1
Přibáň, J. (1997). Legitimita práva, intimita a „infikce“. Sociologický časopis, 13(2), 145–156. Dostupné z: http://sreview.soc.cas.cz/uploads/79123f684b54c5cba45f1398b8387ccc8a160eee_265_145PRIBA.pdf
Raboy, M. (1996). Public service broadcasting in the context of globalization. In M. Raboy (ed.), Public broadcasting for the 21st century (s. 1-22). Luton, UK: University of Luton Press.
Reid, D. (2014). Public Broadcasting Through the Public Sphere: A Reimagining of Public Service Media in New Zealand. Media International Australia, 153, 31-40.
Reichart, J. (2003). A Theoretical Exploration of Expectation Gaps in the Corporate Issue Construct. Corporate Reputation Review, 6(1), 58–69.
Reus-Smit, C. (2007). International crises of legitimacy, International Politics, 44(2-3), 157–174.
Rheingold, H. (2000). The virtual community: Homesteading on the electronic frontier. London: MIT Press.
Ross, K., (2013). Democratic participation and public access broadcasting: Caller Perspectives on Election Call. Conference Papers – International Communication Association, 1–26.
Scott, C. (2009). Exploring the evidence base for museum value. Museum Management and Curatorship, 24(3). 195–212.
Scott, W. R. (1991). Unpacking institutional arguments. In W. W. Powell, & P. J. DiMaggio, The new institutionalism in organizational analysis (s. 164-182). Chicago: University of Chicago Press.
Schulz, W. (2004). Analýza obsahu mediálních sdělení. Praha: Karolinum.
Sparks, C., & Tulloch, J. (2000). Tabloid tales: global debates over media standards. Lanham, Md.: Rowman.
Splichal, S. (2007). Does History Matter? Grasping the Idea of Public Service Media at Its Roots. In G. F. Lowe, J. Bardoel, From Public Service Broadcasting to Public Service Media (s. 237-257). Göteborg: Nordicom.
Steemers, J. (2003). Public Service Broadcasting Is Not Dead Yet Strategies in the 21st Century. In G. F. Lowe, T. Hujanen, Broadcasting & Convergence: New Articulations of the Public Service Remit (s. 123-136). Göteborg: Nordicom.
Stephen, M. D. (2018). Legitimacy Deficits of International Organizations: design, drift, and decoupling at the UN Security Council. Cambridge Review of International Affairs, 31(1). 96-121.
Strauss, A., & Corbinova, J. (1999). Základy kvalitativního výzkumu. Postupy a techniky metody zakotvené teorie. Boskovice: Albert.
Suchman, M. (1995). Managing Legitimacy: Strategic and Institutional Approaches. Academy of Management Review, 20, 571–611.
Šmíd, M. (2011). Vysílání veřejné služby v zemích Evropské Unie, jeho organizace a fungování, případová studie pro Parlament České republiky. Dostupné z: http://www.louc.cz/pril01/VVSEU.pdf
Šmíd, M. (2014). Veřejnoprávní média v zemích EU – jejich řízení a kontrola, vymezení činnosti. Dostupné z: http://www.psp.cz/sqw/text/orig2.sqw?idd=101331
Štoll, M. (2018). Television and Totalitarianism in Czechoslovakia, from the First Democratic Republic to the Fall of Communism. New York: Bloomsbury.
Tolvanen, K., Olkkonen, L., & Luoma-aho, V. (2013). The Legitimacy of the media industry – What do advertisers expect? Journal of Media Business Studies, 10(2), 17–37.
Tost, L. P. (2011). An Integrative Model of Legitimacy Judgements. Academy of Management Review, 36(4), 686–710.
Tracey, M. (2014). The Concept of Public Value and Triumph of Materialist Modernity In G. F. Lowe, & F. Martin (eds.), The Value of Public Service Media (s. 87–104). Göteborg, Sweden: Nordicom. Dostupné z: http://citeseerx.ist.psu.edu/viewdoc/download?doi=
Treaty of the European Community. (1997). Dostupné z: http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:11997D/PRO/09:EN:HTML
Tremblay, G. (2016). Public Service Media in the Age of Digital Networks. Canadian Journal of Communication, 41, 191–206.
van Dijck, J. (2012). Facebook as a Tool for Producing Sociality and Connectivity, Television and New Media, 13(2), 160–176.
van Zoonen, L. (2005). Entertaining the Citizen: When Politics and Popular Culture Converge. Lanham: Rowman & Littlefield.
Varis, T. (2005). New Literacies and e-Learning Competences. Dostupné z: http://www.elearningeuropa.info/index.php?page=doc&doc_id=595&doclng=6; retrieved 2.6.2017.
Weber, M. (1994). Political writings. Cambridge: Cambridge University Press.
Weber, R. P. (1985). Basic Content Analysis. Beverly Hills, California: Sage.
Wiggill, M. N. (2014). Communicating for organisational legitimacy: The case of the Potchefstroom Fire Protection Association. Public Relations Review, 40, 315–327.
Zeithaml, V.A., Parasuraman, A., & Berry, L. L. (1990). Delivering Quality Service. New York: The Free Press.
Předběžná náplň práce
Disertační práce se zabývá aktuálním postavením médií veřejné služby v Evropě. Popisuje situaci, kdy tato média po dlouhých letech v pozici přirozeně monopolních vysílatelů soupeří o pozornost nejen s řadou soukromých médií, ale i s nepřeberným množstvím online platforem. V práci jsou analyzovány hlavní příčiny potenciálního ohrožení legitimity médií veřejné služby. Na úvod jsou popsány normativní požadavky, které jsou na média veřejné služby kladeny primárně legislativou, ale která vyplývají i ze sociálně-historického kontextu. Dále jsou analyzovány technologické trendy na mediálním trhu, které ovlivňují způsob konzumace mediálních obsahů a na závěr proměna vztahu mezi médii veřejné služby a jejich publikem. Právě publikum, respektive jeho očekávání, je v práci identifikováno jako klíčový zdroj legitimity médií veřejné služby. Praktická část práce si tak klade za cíl zmapovat, jakým způsobem se sama média veřejné služby v Evropě v kontextu obhajoby vlastní legitimity věnují analýzám publika. Zároveň tato část představuje konkrétní příklady dobré praxe, doporučení i výsledky vlastního pilotního kvantitativního výzkumu na reprezentativním vzorku české populace, který ověřuje potenciál některých z uvedených doporučení na příkladu České televize.
Předběžná náplň práce v anglickém jazyce
The dissertation thesis addresses the current position of European public service media. After many years in the position of naturally monopolistic broadcasters, these media are competing for attention not only with a number of private media but also with an unlimited number of online platforms. The thesis analyzes the main potential threats to the legitimacy of public service media and gradually describes the normative requirements that are imposed on public service media primarily by legislation, but that also arise from a socio-historical context. Furthermore, it describes technological trends in the media sector that influence media consumption patterns. Finally, it covers the transformation of the relationship between public service media and their audience. The audience and their expectations are identified as the key source of public service media legitimacy. The research in the thesis aims to analyze to what extent and how the public service media in Europe use audience analysis when defending their own legitimacy. It also presents specific recommendations and results of the author’s own quantitative pilot research on a representative sample of the Czech population, which verifies the potential of some of these recommendations on the example of the Czech Television's perception.
Univerzita Karlova | Informační systém UK