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Customer Lifetime Value - Application to Banking Sector
Název práce v češtině: Hodnota zákazníka s aplikací v bankovním sektoru
Název v anglickém jazyce: Customer Lifetime Value - Application to Banking Sector
Klíčová slova: Customer, Bank, Lifetime, Profit, Probability, Product, Regression, Revenue, Value
Klíčová slova anglicky: Customer, Bank, Lifetime, Profit, Probability, Product, Regression, Revenue, Value
Akademický rok vypsání: 2014/2015
Typ práce: diplomová práce
Jazyk práce: angličtina
Ústav: Institut ekonomických studií (23-IES)
Vedoucí / školitel: prof. PhDr. Ladislav Krištoufek, Ph.D.
Řešitel: skrytý - zadáno vedoucím/školitelem
Datum přihlášení: 08.06.2015
Datum zadání: 08.06.2015
Datum a čas obhajoby: 14.09.2016 00:00
Místo konání obhajoby: IES
Datum odevzdání elektronické podoby:25.07.2016
Datum proběhlé obhajoby: 14.09.2016
Oponenti: PhDr. Jaromír Baxa, Ph.D.
Kontrola URKUND:
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Předběžná náplň práce
Estimating customer lifetime values of individual clients or client groups in different time horizons, as well as the time they remain with the company, using ČSOB internal client’s data. Results should help to target valuable customers and asses the profitability of company’s particular products.
Předběžná náplň práce v anglickém jazyce
Estimating customer lifetime values of individual clients or client groups in different time horizons, as well as the time they remain with the company, using ČSOB internal client’s data. Results should help to target valuable customers and asses the profitability of company’s particular products.
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