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Export Decision Support Model for the Czech Republic
Název práce v češtině: Rozhodovací model exportu pro Českou repoubliku
Název v anglickém jazyce: Export Decision Support Model for the Czech Republic
Klíčová slova anglicky: export opportunity, entrepreneurship, international marketing, sensitivity analysis, trade
Akademický rok vypsání: 2014/2015
Typ práce: diplomová práce
Jazyk práce: angličtina
Ústav: Institut ekonomických studií (23-IES)
Vedoucí / školitel: prof. Ing. Michal Mejstřík, CSc.
Řešitel: skrytý - zadáno vedoucím/školitelem
Datum přihlášení: 26.05.2015
Datum zadání: 26.05.2015
Datum a čas obhajoby: 14.09.2016 00:00
Místo konání obhajoby: IES
Datum odevzdání elektronické podoby:29.07.2016
Datum proběhlé obhajoby: 14.09.2016
Oponenti: doc. Ing. Vladimír Benáček, CSc.
Kontrola URKUND:
Seznam odborné literatury
Urban M; Mejstřík M & Chvalskovská J. (2014) Application of the decision support model for Czech exports Acta Oeconomica Pragensia 2/2014

Cuyvers, L. (1996) Export opportunities of Thailand: Export Decision support model approach. Journal of Euro-Asian management. 1996, vol. l2, no. 2, pp. 71-96

Pearson, J.; Viviers, W. & Cuyvers, (2010) L. Identifying export opportunities: The case of South Africa. International Business Review. 2010, vol. 19, no. 4, pp. 345-359

Subdirección General de Análisis y Estrategia (2005) Metodología de la secretaría de Estado de Turismo y Comercio: Selección de mercados prioritarios Boletín Económico del Ice ICE N° 2836

Freund, Caroline (2009), The Trade Response to Global Downturns: Historical Evidence, Policy Research Working Paper Series 5015, World Bank, Washington D.C.

World Trade Organization, (2014) World Trade Report-Trade and development: recent trends and the role of the WTO
Předběžná náplň práce v anglickém jazyce
Topic Characteristics:

The need for an effective allocation of resources is a constant in our economic system, present for every agent. Usually this force is less stringent in the public sector as their intermediate objective is not explicitly profit maximization (given that, it is obvious that society do not deserve an inefficient waste of resources). In addition, in the public sector exist a lot of information asymmetries with regard to society and on some occasions there exist quiet big room for corruption, which implies the creation of inefficiencies. These inefficiencies can mount up. Consequently the public sector and the government become unable to attain their objectives furthermore they drag society from their potential economic and social development as a reinforcement process.

These are enough reasons to find tools which can provide a rational and efficient way of allotment for the government to attain their targets, minimizing the room for possible corruption. One of those tasks is a fitting long term strategy promoting national exports. On account of that, in this master thesis parting from the paper “Application of the decision support model to Czech exports” written by Matěj Urban, Michal Mejstřík and Jana Gutierrez Chvalkovská given the new information available today. I plan to develop a cohesive model which would allow the State to rationally select valuable foreign markets.

As addendum, this model would help to increase the competitiveness of the Czech Republic, create employment opportunities and foster the sustainability of the national accounts.


1. The state actually not focuses in all the foreign markets which are potential or actual destinations of exports from Czech Republic.

2. The methodology by which the government select their worth foreign markets can be improved.


In order to develop the tool I will set as a starting point “Application of the decision support model to Czech exports” written by Matěj Urban, Michal Mejstřík and Jana Gutierrez Chvalkovská. With that, I plan to follow the next steps which will allow me to incorporate new available information into the model.

At first, I will delimit the application of this tool only for the selection of appropriate countries and adapt it for that purpose. I plan to conduct a literature review exploring which actual methodologies are implemented by the governments of Spain, Slovakia, Hungary, Slovenia, Germany and Poland to select and rank the countries in which they should place their efforts promoting their exports to them. Apart from the case of Spain, I selected those countries given their structural similarity to the Czech Republic measured as a portion of value added produced by industry, their similarity measured in terms of ratio of exports over domestic production and the export similarity index provided by the UN COMTRADE (given these parameters the cut off values were subjectively adopted). This selection process was done under the assumption that different types of countries need to develop different strategies to promote their exports (if necessary I plan to add or delete any country from the above mentioned list).

As a second step I plan to tackle the weaknesses of the base model identified by the authors such as the calibration process, setting the values dynamically (I have not chosen a concrete procedure yet). And incorporate the newly available “Mapa oborových příležitostích” (map of opportunities) produced by the Czech Ministry of Foreign Affairs, the Czech Ministry of Industry and Trade and the Czech Trade office.


1. Introduction
2. Literature review
3. Discussion
4. Final model
5. Consideration of alternative models
6. Conclusions

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