Economic rationale of private donors

• Název práce v češtině: Ekonomická racionalita privátních donátorů
• Název v anglickém jazyce: Economic rationale of private donors
• Klíčová slova: altruismus, donátoři, recipienti
• Klíčová slova anglicky: Altruism, donors, recipients
• Akademický rok vypsání: 2010/2011
• Typ práce: diplomová práce
• Jazyk práce: angličtina
• Ústav: Institut ekonomických studií (23-IES)
• Vedoucí / školitel: prof. RNDr. Jiří Hlaváček, CSc.
• Řešitel: skrytý - zadáno vedoucím/školitelem
• Datum přihlášení: 03.06.2011
• Datum zadání: 03.06.2011
• Datum a čas obhajoby: 28.06.2012 00:00
• Místo konání obhajoby: Opetalova ul. 26
• Datum odevzdání elektronické podoby: 17.05.2012
• Datum proběhlé obhajoby: 28.06.2012
• Oponenti: prof. RNDr. František Turnovec, CSc.

Seznam odborné literatury

Bird, R et al. (2007): What Corporate Social Responsibility Activities are Valued by the Market? Journal of Business Ethics Vol. 76, pp. 189–206.
Brammer, S., Millington, A. (2008): Does it pay to be different? An analysis of the relationship between corporate social and financial performance. Strategic Management Journal, Vol. 29, pp. 1325-1343.
Dam, L. (2008): Corporate Social Responsibility and Financial Markets. PrintPartners Ipskamp, Nederland.
Davis, K., Frederick, W.C., Post, J.E. (1992): Business and Society – Corporate Strategy, Public Policy, Ethics. Seventh Edition. McGraw-Hill, New York.
Hlaváček, J., Hlaváček, M. (2007): Společenská zodpovědnost korporací (Corporate Social Responsibility – CSR): jest dobrá pověst jako druhý majetek. Working paper, IES FSV UK.
Hlaváček J. et al. (1999): Mikroekonomie sounáležitosti se společenstvím. Karolinum, Praha.
Mill, G.A. (2006): The Financial Performance of a Socially Responsible Investment over Time and a Possible Link with Corporate Social Responsibility. Journal of Business Ethics, Vol. 63, No. 2, pp. 131-148.
McWilliams, A., Siegel D. (2000): Corporate Social Responsibility and Financial Performance: Correlation or Misspecification? Strategic Management Journal, Vol. 21, No. 5, pp. 603-609.
Scholtens, B. (2006): Finance as a Driver of Corporate Social Responsibility. Journal of Business Ethics, Vol. 68, No. 1, pp. 19-33.
Waddock, S.A., Graves, S.B. (1997): The Corporate Social Performance-Financial Performance Link. Strategic Management Journal, Vol. 18, No. 4, pp. 303-319.

Předběžná náplň práce v anglickém jazyce

My thesis will focus on the motivation of private companies to financially or otherwise support social, environmental and development projects. Economic literature usually assumes that main reasons are enhancing image, capital availability, attracting quality employees, increasing customer loyalty and lowering costs of risk management. Recently, the focus has shifted on relationship between corporate social responsibility and financial performance. It has been shown in several studies in North America and Western Europe that investing in a socially responsible way improves company financial performance in the long term. This is an important finding as it encourages more and more companies to consider socially responsible actions. I will analyze whether and how this phenomenon has developed in the region of Central Europe. Firstly, I will conduct a series of interviews with selected private companies and non-profit organizations and elaborate how both donors and recipients view the motivation behind the support. Then, I will collect data from Central European stock markets and model the relationship between corporate social responsibility and long term financial performance. I will compare these results with the results for Western Europe and North America. I will also try to predict how supporting social, environmental and development projects by private companies might evolve in the future.