Kurz je určen studentům bakalářského oboru marketingové komunikace a PR, kteří dosáhli pokročilé úrovně B2 podle Evropského referenčního rámce. Kurz probíhá 2 semestry a začíná vždy v podzimním semestru. Cílem kurzu je osvojení jazyka v daném oboru. Studenti budou pracovat se články z oboru a rozšíří si slovní zásobu. Důraz je kladen také na rozvoj komunikativních a akademických dovedností.
Poslední úprava: Mgr. Iva Stružková (27.01.2022)
This is the second part of a two part course. It is designed for non-native speakers who would like opportunities to study and discuss issues and ideas associated with marketing and PR. A prerequisite for this course is a successfull completion of the winter term JLB045. The objective of this course is for students to expand their vocabulary in terms of marketing, to improve their communication and academic skills.
Cíl předmětu -
Poslední úprava: Mgr. Iva Stružková (15.01.2021)
Cílem kurzu je překlenout propast mezi středoškolskou obecnou angličtinou a potřebami studenta FSV. Po absolvování kurzu se od studenta očekává, že bude schopen sledovat odborné přednášky v angličtině doma i v zahraničí a diskutovat se zahraničními hosty, dále bude schopen obhájit si v angličtině své názory a účastnit se zahraničních stáží.
Poslední úprava: Mgr. Iva Stružková (15.01.2021)
The objective of this course is to bridge the gap between general secondary school English and the needs of a university student. After the course students should be able to communicate in both oral as well as written form, follow business and marketing lectures in English with ease, to present and discuss related topics in English and to do an internship abroad.
Literatura -
Poslední úprava: Mgr. Iva Stružková (19.01.2023)
Povinná:
Farrall Cate, Lindsley Marianne: Professional English in Use, Marketing, Cambridge University Press, 2008
Paterson K,, Wedge R. : Oxford Grammar for EAP, Oxford University Press 2013
Doporučená:
Duckworth Michael, Turner Rebecca: Business Result upper-intermediate, Oxford University Press, 2008 (Units 1-10)
Raymond Murphy: English Grammar in Use, Cambridge University Press
Metoda: content-based language learning, student-centered approach
Studenti si osvojují slovní zásobu a jazykové dovednosti prostřednictvím studia odborných textů. Během hodin se klade důraz na intepretaci, komunikační dovednosti, výměnu informací a názorů ve dvojicích nebo v malých skupinách, týmovou i individuální práci.
Poslední úprava: Mgr. Iva Stružková (15.01.2021)
Various approaches will be used. Students will get acquainted with the specific vocabulary and its content on the basis of the texts. Emphasis will be placed on communication skills and active use of English. The main methods used will be pair work, group work, and sometimes individual work. Students are expected to prepare for sessions and to participate actively in classroom activities and discussions.
Požadavky ke zkoušce -
Poslední úprava: Mgr. Iva Stružková (30.01.2024)
FINAL ASSESSMENT
The total assessment will consist of the following parts (TOTAL 100%)
Final Assessment Scale: 0-50% = F; 51-60% = E; 61-70 % = D; 71-80% =C; 81-90% = B; 91% and more =A
1) 10% Graph description; MANDATORY; written in the class; for all students using advanced vocabulary and required structure of an introductory sentence Length: 180-200 words.
2) 30 % Presentation MANDATORY for all including presentation delivery and presentation peer feedback. Length: 220-300 words; sample in SIS. Students must register for one of the dates according to Course Plan. Presentation must be delivered in the seminar by 18.5. The Presentation must include a relevant graph, chart or another data set.
3) 40% Final Test MANDATORY for allThe test will include reading comprehension, vocabulary, summary, academic/formal style, and writing assignment from the marketing field based on Handouts from this term. Pass level 60%.
4) 10% Debate participation MANDATORY for all * Debate participation may be replaced by active participation in the workshop with Mr. Angus Grundy or active participation in the discussion with Eva Lustig. More details concerning students mandatory feedback to those events to be announced in March.
5) 10% REGULAR STUDENTS class work and homework : active participation, regular attendance, regular submission of written HW (e.g. presentation swot analysis, OOH response, crisis communication). More details to be given weekly by email.
10% SELF-STUDY commercial analysis Length: 400-500 words
SELF STUDY - all above mentioned parts
Poslední úprava: Mgr. Iva Stružková (30.01.2024)
FINAL ASSESSMENT
The total assessment will consist of the following parts (TOTAL 100%)
Final Assessment Scale: 0-50% = F; 51-60% = E; 61-70 % = D; 71-80% =C; 81-90% = B; 91% and more =A
1) 10% Graph description; MANDATORY; written in the class; for all students using advanced vocabulary and required structure of an introductory sentence Length: 180-200 words.
2) 30 % Presentation MANDATORY for all including presentation delivery and presentation peer feedback. Length: 220-300 words; sample in SIS. Students must register for one of the dates according to Course Plan. Presentation must be delivered in the seminar by 18.5. The Presentation must include a relevant graph, chart or another data set.
3) 40% Final Test MANDATORY for allThe test will include reading comprehension, vocabulary, summary, academic/formal style, and writing assignment from the marketing field based on Handouts from this term. Pass level 60%.
4) 10% Debate participation MANDATORY for all * Debate participation may be replaced by active participation in the workshop with Mr. Angus Grundy or active participation in discussion with Eva Lustig. More details concerning students' mandatory feedback to those events are to be announced in March.
5) 10% REGULAR STUDENTS class work and homework : active participation, regular attendance, regular submission of written HW (e.g. presentation swot analysis, OOH response, crisis communication). More details to be given weekly by email.
10% SELF-STUDY commercial analysis Length: 400-500 words
SELF STUDY - all above mentioned parts
Sylabus -
Poslední úprava: Mgr. Iva Stružková (18.12.2023)
Témata (pořadí témat může být změněno podle potřeby, termíny plánovaných debat budou oznámeny v průběhu semestru)
1. Course introduction; Presentations
2. Formal and informal style
3. Above, below and through the line.
4. Crisis communication.
5. Hedging. Social Media
6. Buzz marketing.
7. Press release
8. Artificial Intelligence
9. Outdoor advertising
10. Political marketing
Poslední úprava: Mgr. Iva Stružková (22.01.2023)
Topics (the orded may be changed):
Témata (pořadí témat může být změněno podle potřeby, termíny plánovaných debat budou oznámeny v průběhu semestru)
1. Course introduction; Presentations
2. Formal and informal style
3. Above, below and through the line.
4. Crisis communication.
5. Hedging. Social Media
6. Buzz marketing.
7. Press release
8. Artificial Intelligence
9. Outdoor advertising
10. Political marketing
Vstupní požadavky -
Poslední úprava: Mgr. Iva Stružková (15.01.2021)
Úspěšné absolvování podzimního semestru předmětu JLB045, Angličtina pro marketing, je předpokladem pro zápis do letního semestru. Požadovaná úroveň je B2, preferovaná úroveň je B2+ dle CEFR.
Poslední úprava: Mgr. Iva Stružková (15.01.2021)
Successful completion of winter term JLB045 English for marketing I. is a prerequisite for enrolment in the summer course. The required level of English is at least level B2 upper-intermediate (European Reference Framework), otherwise students may not be able to follow the lessons. Level B2+ is preferable.
