Tourism Marketing - JJB251
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Last update: Ing. Bc. Petra Koudelková, Ph.D. (02.09.2019)
Learning Outcomes 1. Define and explain tourism marketing concepts, including the tourism marketing mix (8P) 2. Consider the key elements underpinning the essence, planning and implementation of marketing plans in organization operating in the tourism market 3. Evaluate case studies, identifying and analyzing problems and then making recommendations for practical implementation; 4. Working effectively individually or/and in teams 5. Report from field trip |