The course presents qualitative research methodology, focusinged on analysis of public discourse. The theoretical part provides an essential orientation in the origins of discourse analysis (DA) and DA’s current applications (critical discourses analysis [CDA] in particular). Initially, two original sources are identified: a) symbolic interactionism with its interest in the interaction order, b) post-structuralist tendency with its focus on language and discourse. Thus, besides Foucault's discourse attention is paid to Goffman's frame analysis, including application to picture frames. In the practical part students independently engage their own themes and identify specific research and methodological issues of DA and CDA. Students should acquire the knowledge and skills to be able to carry out an independent research based on DA and CDA.

1.     Introduction – discourse, discourse analysis – [De Saussure, Foucault, DA, CDA)

2.     Foucault – What is discourse? [The order of discourse]

3.     Van Leeuwen: social semiotics and semiotic resources [Introducing social semiotics: Discourse, pp. 93-117]

4.     From discourse analysis (DA) to critical discourse analysis (CDA). [What is CDA, Van Dijk]

5.     Exercise

6.     Barthes – mythologies 15-111

7.     Goffman – Frame analysis (introduction)

8.     Goffman – Gender Advertisements (chapters: Gender Display; Gender Commercials; Conclusion)

9.     Multimodality – the social semiotics of convergent mobile devices [Kress, Multimodality, chapter 10]

10.   Critique of DA – Discourse Analysis Means Doing Analysis: A Critique Of Six Analytic Shortcomings

11.   Student presentations

12.  Conclusion

* Required reading:
- GEE, P. J. An Introduction to Discourse Analysis: Theory and Method. London, New York: Routledge. 2011. ISBN 0-415-58570-8
- FAIRCLOUGH, N. Discourse and Social Change. Cambridge: Polity Press. 1992. ISBN 978-0745612188

* Recomended reading:
- FAIRCLOUGH, N. Analysing Discourse: Textual Analysis for Social Research. 2009. ISBN 0-415-25893-6.
- GOFFMAN, E. Frame Analysis: An Essay on the Organization of Experience. 1986. ISBN 978-0930350918.
- GOFFMAN, E. Gender Advertisements. Harper Row.1976. ISBN 0-06-132076.
- VAN LEEUWEN, T. Introducing Social Semiotics. London, New York: Routledge, 2005. ISBN 0-415-24944-9.
- FISHER, K. Locating Frames in the Discursive Universe. Sociological Research Online, 1997, vol. 2, no. 3. ISSN 1360-7804.
- SNOW, D. A., R. D. BENFORD. Ideology, Frame Resonance, and Participant Mobilisation. International Social Movement Research, 1988, no. 1, s. 197-217. ISSN 1043-1365.

Attendance and participation obligatory.

If you cannot participate in person, write email for Zoom arrangement.